We had the good fortune of connecting with Alexandra Machover and Amanda Oleri and we’ve shared our conversation below.
Hi Alexandra Machover and Amanda Oleri, we’d love to hear more about how you thought about starting your own business?
Our journey toward starting our own business was way longer and more complex than what you might imagine. Upon graduating college, we both had to take full-time jobs to financially support ourselves, pay off student debt, make a life that we wanted for ourselves in NYC, etc. But throughout 10+ years of working full-time, we both knew deep down that we wanted to own our own business, build our own brand, make an impact, and have full creative control in a way that just isn’t possible at a large company.
It wasn’t until 2020 that we were actually able to make it happen together. Little did we know, we were distracted by city life before 2020; work, social obligations, events, and traveling took up all of our time. When it all came to a screeching halt, we were able to reprioritize our lives, focus on our passion for vintage, and dedicate our free time to actually getting Dreamy Goods off the ground (we both still work full-time, but remotely now… fun fact).
We both have always had a passion for vintage and sustainable shopping and are so happy that we’ve finally established ourselves in this industry. There’s so much more we want to do with our small business, but we know that good things take time and energy, and we’re down to be patient and make it happen for ourselves.
What should our readers know about your business?
We both have an insane drive when it comes to things we’re passionate about and so working together came really easy, even during a pandemic. We both take advantage of any free time that we have when we’re not working our 9-5s and put our energy toward sourcing vintage, shooting, amping up our art direction, updating our site and keeping all of our financials in order.
Some things we’re particularly proud of and excited about: In 2021 we executed two collaborations with the CBD beverage company, Sweet Reason. We sourced 2 exclusive collections of vintage goods for their site and shot all of the product and lifestyle photography for the collaboration ourselves. This partnership challenged us to really think outside the box on ways we can expand our business beyond our own website. We feel like this type of work really sets us apart.
We’re also now supplying other businesses with our Dreamy Goods. We ship rare vintage glassware to Joshua Tree Bottle Shop on a regular basis and have a Dreamy Goods display in-store.
We want the world to know that we’re two super hardworking women who, even when we’re exhausted from our full-time jobs, make our small business a priority.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Botanica in Silver Lake. You must eat here. Their food is so damn fresh and hits every taste bud. Jewel in Silver Lake. You must also eat here. Delicious vegan food.
Melrose Trading Post – you can find some awesome vintage goodies here.
MARKT on Santa Monica Blvd – this clothing shop has some of the best consigned clothing in LA. Also, fun fact: the owner is one of the first people Alexandra ever met through Instagram back in 2013. Hi Elivia, if you’re reading this!
Gjusta in Venice – Such good bread and one of our favorite veggie burgers.
Can you tell we love food? 🙂
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We’re going to have to shout out our partners. They are truly so emotionally supportive and help us get through the ups and downs of navigating being small business owners.