We had the good fortune of connecting with Alissa Haroush and we’ve shared our conversation below.

Hi Alissa, how has your perspective on work-life balance evolved over time?
A subject not really talked about is being a mom. How do you balance work and being a mom if you DON”T have full-time help in the home?
How do you balance that?

Let me tell you, you struggle and you most likely won’t go up the ladder to success in the same pattern as others that hire out the help– you put your career on hold for the other career of raising your children.

It’s a give and take, it’s not one that is better than the other, it is what it is.

You chose to not grow as quickly, you do what you do, you scale back and wait. You wait for the kids to grow up, to no longer depend on you for literally everything, and then you ease back into work, your career, your dreams that you once had.

I call it an interruption– not a bad one by any means, it was my choice to have children– 3 to be exact. But it was a 20 year interruption where I could not travel to gift shows and be gone for a week at a time to grow my line, I could not work late shifts at an office, school ends at 2:30pm.

You do what you can do, you sacrifice and in the end your reward is balanced.
Times change, people change, kids grow up, and thankfully we all have a chance to rejoin the dreams of success at a later time. That’s the balance I chose, for each mom it is different and there isn’t one that is better than the next, it is how you chose to balance life, career, and family.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am most excited about our new line of home decor that we pivoted to during covid. There was a need for home blessings of health and protection and when we saw that times were changing, we were lucky enough to be about to pivot and adapt. The other challenges we face are not having a business degree and not knowing how to read spreadsheets and understand the financials. We dont’ have a marketing team either, it is a constant struggle that is not easy. We are learning, we are trying, we fall but we also keep on going. It’s a true family business.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First, if it was a week-long trip I would send them home after 3 days. There’s an old Italian saying my aunt taught me, “guests are like fish, they stink after 3 days.”

I would eat at Chutamas in Reseda, best Thai food we’ve ever had.

Breakfast at Western Bagels, because there truly aren’t any better bagels than Western.

We’d do CrossFit daily at Team Rep Scheme in Northridge, because it’s my favorite place to work out even though I am not that good at it.

We’d take a drive down Hollywood Blvd to admire the hype of a great place that really is a disappointment to all, and catch a play the Pantages and eat at the best Armenian food ever Carousel Restaurant.

We could also walk a bit around Beverly Hills, but would prefer to drive and see the houses.

I would drive over the canyon to the beach and come back home through Westlake and have an early dinner at the Israeli restaurant Soom Soom where you eat so much you have to eat early.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I can shout out to my parents who helped grow our joint business. My mom chose this venture when all of her friends were retiring, she gave up lunches with the ladies. She helped me and encouraged me to grow our business together. She taught me to not let people take advantage of you, that people are many times interested in what is best for them–not you. Don’t let them walk all over you, and say NO.

Website: www.alefbet.com

Instagram: @alefbetjewelry

Facebook: @paulaabjewelry

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