We had the good fortune of connecting with Alondra Rojas and we’ve shared our conversation below.
Hi Alondra, why did you pursue a creative career?
Since I was a child I’ve always been very artistic. I started drawing and loving fashion since the age of 5, always putting together my clothes everyday on how I felt that day, and always sketching clothes of what I wanted to make for girls my age. The older I got, the more my love, expression, and exploring grew with it as well. What really pushed me to create my own brand is the lack of awareness of Chicana, Latina designers there are in the fashion industry. There is little to no representation for Chicana, Latina women who are in the forefront field of designing clothes that fits everybody. I needed to create pieces that really shows, and honors women for who they are, while feeling their best, beautiful and authentic self. I wanted to also create affordable pieces that is accessible to anyone, that can be completely dressed up, or dressed down, however you’re feeling in that moment. One piece of article can completely transform the outfit entirely all without breaking your bank.
Alright, so let’s move onto what keeps you busy professionally?
My designs are very versatile, with their ability to compliment women of all shapes and sizes, helping them feel their most confident and beautiful self. I’m definitely most proud of when I see my customers wearing my designs for big celebrations-you can see their confidence elevating entirely. Artists wearing my pieces for music videos, walking red carpets and live performances to capture their vision as a whole and completely devouring their looks!
It definitely has not been a smooth ride to get where I am today, and I still have so much to learn and grow from! There was so many trial and error of investing money to the right resources, what fabrics worked, what designs withheld its shape, the comfort, durability, the list goes on forever. So many times, I would go back to the drawing board to re-design my collections, to make sure I was giving my best and feeling confident per collection. How can a brand be successful if the designer doesn’t feel successful about it?
What I want the world to know about me and my brand story is that anything is possible once you set your mind to something. Challenges that I face helps me become more secure of myself and marking my blueprint as a Chicana Designer. Creating something from the ground up is never easy but your passion will definitely take it to higher heights than you’ve ever thought possible. I am a witness to that and its constantly raising every single day, and proves that I’m climbing the latter solely from my confidence in myself that I can achieve anything.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love taking my friends and family to new spots, even if I’ve never been to before. It gives us a new experience to bond and share with together! Exploring chinatown in DTLA is definitely something I love to have everyone do. Its surprising how many family and friends I know who are LA natives but have never been to chinatown! Its a whole different experience of exploring different cultures and celebrating it! The karaoke scene there is definitely a big highlight, they are so much fun with cute little bars and restaurants that are walking distances from each other. If its a little getaway from the city, I love Santa Barbara, the beach and area itself is like a different city and doesn’t even look like it’s part of LA. You can easily get lost in exploring the city there of trying new different restaurants, bars, stores, the list goes on, all while having the beautiful beach so close by!
Who else deserves some credit and recognition?
My parents, family, and friends! My parents are my absolute rock, I’m forever grateful they’ve pushed me, believed, and given my passions access to be creatively free, where I can explore my abilities and strengthen them; thus, leading up to the creation of my brand. From my first ever pieces to my upmost recent ones that I’ve developed, they’ve always treated it as if it was on Vogue Runway (which will happen one day!) Celebrating the smallest achievements to largest, has completely pushed myself in believing in my talents and securely knowing I will always have that support system from them. It is very important for people in order to help them grow and be more successful within themselves that anything is possible when achievements of all levels are always celebrated. I am constantly surrounded by love, and encouragement from my parents and family that strives me to push myself harder on believing myself, just as much as they believe in me. Without that, I definitely wouldn’t be where I am today. My friends are my everything! They’re my support group, my critics, my models/fit models, anything I need them to be, they will be for me. Their support and effort they put into helping my visions come to life is everything to me. Especially when we come together and collaborate on projects, have the same creative visions for it, the outcome of the projects completely speak for itself and their success of what the audience thinks of it as well. It is extremely important to me to surround myself with people who are just as strong about making creative changes, showcasing different bodies of work, and most importantly, being the representation of the hispanic/latin community, breaking the barriers and stereotypes that us too must be in the forefront and not just working for others.
First 4 images: Photographer: Ricki Ramirez, Stylist: Mizuki Horigome Last Image: Photographer: Juliet Wolfe, Stylist: Gizzelle Valle