We had the good fortune of connecting with Amanda Landman and we’ve shared our conversation below.
Hi Amanda, how did you come up with the idea for your business?
My interest in jewellery started as a young girl. My father is a goldsmith and I used to help him out in his shop, where he also taught me some of the basics of jewellery making. Although I really loved it, I chose a different career path, but in 2016 I decided to pursue this full time. I started researching and exploring different forms and techniques to see where and how I can express my ideas and creativity the most. I decided on chainmail, as it is so incredibly versatile. I really loved the idea of taking this ancient art and adding a modern touch to it. I taught myself by reading and watching tutorials, and lots of practice.
Alright, so let’s move onto what keeps you busy professionally?
I design chainmail jewellery & accessories. I create unique and versatile pieces, gaining inspiration from a variety of styles and genres and mixing different elements of traditional chainmail and stylish & modern designs. I am always experimenting with different weaves and finishes. Getting the designs to work well and look good takes a lot of trial and error. Some of my more complex designs can be very challenging! I don’t like giving up and once I have a design in mind, I am determined to find a way to make it work. Usually the designs that seem impossible to make when I start working on them are the ones I am most proud of when they are completed. When I started, my pieces received a lot of attention from friends, and through word of mouth. It wasn’t too long until I was invited to participate in a fashion show and a magazine interview followed shortly after. As I got more visibility, I started getting collaboration requests from various artists, models and photographers and have had some great results along the way. Now after several fashion events & catwalk shows I am excited to see what’s next. I would love to do custom and unique designs and have them featured in film. Starting out wasn’t easy, but I believed in myself and my passion. I knew this will require taking risks and being prepared for failure. It was hard to not get discouraged when facing a challenge, but I was determined to succeed and refused to give up. All of my jewellery are designed and handmade by myself. The process of making chainmail is carefully interweaving rings into different weaves . All of my pieces are made from “316 marine grade” stainless steel and I also use stainless steel for all of the finishes like O’rings, chains, pendants and clasps. I run a one woman business and I take my own product photos and also do my website and marketing.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live in Bad Homburg, a beautiful city close to Frankfurt. For nature lovers, a forest walk is highly recommended. Things to see include a visit to our local castle, old churches, beautiful parks & gardens and interesting architecture around the city. In our local shopping street you can find many shops, restaurants and bars for a truly European experience.
Who else deserves some credit and recognition?
My shout out goes to my husband, family and friends, for always believing in me and providing me with support, advice and encouragement. I would also like to thank all my customers. I would not be where I am today without their support.
Photo 1 & 2 Model Obsidian Kerrtu Photo nvn.mit Photo 3 Model Nea Dune Phnotographer Joao Prado Photo 4 Model Nea Dune Photographer Sanja RedCat Baljkas Product photos 5 & 6 Arcane Accessories