We had the good fortune of connecting with Antonio R Coronado and we’ve shared our conversation below.
Hi Antonio, what role has risk played in your life or career?
Well I think risk as an opportunity, in order to be able to gain something you need to be willing to also lose something. For us opening a restaurant was a risky opportunity, we found a place that required a significan less amount of investment than what you would imagine for a restaurant of this size. Our budget and business plan was focused on a smaller shop or even a food truck; but we came to understand that as risky as it was, it represented a great opportunity to be in a position that would required years to achieve starting from something smaller. And instead of focusing on all the adverse consequences or how unlikely it sounded we just focused on what we needed to make it work, to make a conscious detailed plan and get the right mindset and discipline to follow it. Risking to open a restaurant or risking moving from Mexico to seek for a better opportunity is all part of the same, it is trough risk that good opportunities come.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We are a Mexican taqueria, what I think set us apart is the love for food, for us this is not only a business or a way of living, but a passion that requires hard work and absolute commitment to all the details, I can tell you we love what we do and that we put heart and soul in every order we make. What I can say make us proud so far is honestly still being here, proud because it has required too much sacrifice, having to come to work everyday without rest just to keep the dream alive and seeing that there is hope and a chance to surviving this is really rewarding; it makes me feel proud and also very grateful. And the biggest lesson so far is that hard work is the most important thing in order to achieve anything, respect the hard work and give it the discipline it requires and you will see results without doubt, and also don’t be afraid of pushing yourself, even when you feel you can’t put more keep pushing and you will be amazed of what you can do.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well I haven’t been here long but these places to me are really remarkable. I’d say riding a bike, working out or just chilling at the beach is a must. A visit to Dodger Stadium and eat hot dogs too. A visit to the planetarium, a mandatory LA hike, a walk trough the Walk of Fame, and buying souvenirs at Melrose Trading Post would be my spots. As for eating you should get something at the Central Market in downtown, specially the donuts (the maple is the best), In-N-Out of course, the pulled pork at South Pasadena Farmers’ Market is really something else, and also I’d say some tacos at Tacos Neza wouldn’t hurt. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Our restaurant and our story is completely a family effort. All of our creations and products come from the mind and experience of my mom, and it has been my sister’s job and mine to push such ideas to the reality of having a restaurant. The amount of challenges that we had to overcome and that we are still doing because of the ongoing pandemic would have been too overwhelming to face without the support of the most important people in your life: your family. Particularly everything that my mom has done to make this a reality, since the recipes and ideas to the everyday operations her love, vision and commitment to this place is what I can say have kept us going. On the other hand, and not less important, the support we have received from our local customers has been moving and inspiring. We see there are people that have had the chance to meet us and and truly support us not only by coming regularly and tipping, which is more than enough, but by giving us simple but powerful words of encouragement too. Those simple details have really meant the world to us during these difficult times.