We had the good fortune of connecting with Arielle Cohen and we’ve shared our conversation below.
Hi Arielle, how do you think about risk?
I find this to be such an interesting question because being completely transparent, I consider myself to be in the midst of one of the biggest risks I’ve taken to date: starting my own business as a new breed of creative agency. I started Bodega Bunnies in Q4 of 2019 and we all know what happened in Q1 of 2020 turning everyone on their heads.
When considering the risk, weighing the pros and cons of course come into play; however, for me the biggest variable in deciding which route to take is playing the “worst case scenario card”. If I’m able to face and live with that worst case scenario – whatever it may be – then the answer for me is to bite the bullet and take the risk. For instance, the worst case scenario in starting my own business is that I would fail and have to return to the “safe” path of working under someone else’s rule at a small-midsize agency. To me, worse than the thought of failing was the thought of continuing on the same tried & true path I had already been on for 10 years and always left wondering “what if”.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I’d love to give an easy answer saying it’s one thing in particular that sets me and BB apart, but the reality is it’s the multitude of experiences I’ve had that shape how I view the world and inhabitants of the marketplace. I attribute much to my fine art background, retail & lifestyle brand learnings in addition to my in-depth production knowledge when working alongside clients. Having owned both Creative Director & Project Management, I’m able to take charge & speak the language with different teams. Some of the keys to achieving success in an ever-changing landscape are continuing to be culturally curious, astutely aware, humbly hardworking & politely persistent.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh wow this question is hard because I feel like there’s so much more for me to discover since I’ve only been here for 2 years…. One of which has been during a global pandemic! Spending as much time outdoors in the beauty of nature for sure.
A leisure hike over at LA staples like Runyon or Fryman’s for a morning refresh with a stop over at Kreation afterwards for a protein smoothie (I sound so L.A.). If we’re up for battling weekend traffic, driving over to Malibu for some beautiful beach time views.
When we’re looking to indulge ourselves & feeling fancy, a dinner at Maestro’s Steakhouse or Wally’s Beverly Hills. Other restaurants that are part of my “regular” suggestions when out of town friends visit are Craig’s or Gracias Madre, perhaps lunch at The Rose in Venice makes for some nice scenery. I feel like these are all well known places though!
In terms of what to do on the weekend, I’m a fan of more chill activities. Pan-Pacific Park on the weekend for a break to kick-back with friends, maybe a little picnic. And definitely popping by Melrose Trading Post on Sunday to see what useless yet absolutely necessary items we find. The trading post is actually my favorite / best kept not-so-secret spot to buy house plants (shout out Mauricio Ortiz at Melrose Succulents, IYKYK).
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to give a shout-out to Natalie Raps, Founder of Natalie Raps Communications & BB’s Communications & Curatorial Director. As a solopreneur, the team you surround yourself with is truly of paramount importance as they can become an extension of your own DNA. Natalie hopped in earlier this year after following our first year launch, and really understands both the ethos & hustler mentality ingrained in the Bodega Bunnies breed. It feels great to be able to share in the excitement and success of building on something with someone who is just as passionate as I am and understands the vision.