We had the good fortune of connecting with Ashwin Subramanian and we’ve shared our conversation below.
Hi Ashwin, is there something that you feel is most responsible for your success?
Consistency. I believe this is one of most underrated qualities that can guarantee success in the long term. I’ve personally known several people who have been doing what they are passionate about for over 20 years, and they are all highly successful. I’ve been a full-time musician for over 12 years, and Lakshmi and I founded Eclipse Nirvana almost 10 years ago. Being focused in what we do and giving 100% every day has led to many wonderful opportunities and our brand being recognizable worldwide.
Let’s talk shop? Tell us more about your career, what can you share with our community?
There are 2 aspects to my music: composing music for film & TV and commercials, and creating and touring Electronic Bhakti Music.
In composing music for media, the style of my scores is best described as orchestral meets electronica, hip hop and Indian classical. This is informed by my background as an Indian classical vocalist growing up in a predominantly black neighborhood in Maryland. I also studied and worked with Oscar-winner AR Rahman (Slumdog Millionaire) on a number of films and his style influences my work. I further honed my orchestration skills through the Film Scoring program at UCLA.
As Aks & Lakshmi, we produce and perform Indian spiritual poetry fused with EDM, pop and World music. Our goal is to make the ancient wisdom of the poet-saints accessible to a modern global audience. We do this through our Youtube videos, concerts and social media content. This is all informed by my music production style, Lakshmi’s graduate work in Religious Studies from Stanford, and our unique vocal sound.
In both streams, a connection to spirituality drives my creative juices. Once you recognize that art comes from a place of infinite abundance, you can remove creative blocks as well as get out of any pigeonholing regarding the style of art you create. I’ve found that the most important thing is to maintain this spiritual connection as it allows one to remain motivated on the artistic journey and happy in the act of creation itself.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
It’s always refreshing to go back to nature to get perspective. LA is a great city that way with several amazing hikes. Griffith Observatory is a definite stop. Rancho Palos Verdes is great if you want a change of scenery.
In terms of food, we adopt a cruelty-free lifestyle and you can’t beat many of the vegan options. Some favorite spots include Gracias Madre, Hasiba, Cruzer Pizza, and Cafe Gratitude.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Family has played a huge role in my being where I am today. My wife and musical partner Lakshmi has been my right hand for many years, shaping the direction of our music business Eclipse Nirvana along with me. We also owe a great deal to our parents who have been pillars of strength on our journey. Being from a family of Indian classical musicians, I can say they are the ones who instilled a lifelong love for music in me.