We had the good fortune of connecting with Audrey Lo and we’ve shared our conversation below.
Hi Audrey, what role has risk played in your life or career?
I am a descendant of generations of risk-taking, courageous individuals that traversed through chapters of difficult times of our history with optimism and strength. As first generation Chinese Americans, my parents took one of the biggest risks of their lives, moving to a foreign country, leaving everything they knew, with no family or friends and only enough change to buy a meal in their pockets – all for the American Dream. A generation before that, my grandparents were captured at the age of 13 during the Japanese invasion in China and my grandfather took a life or death risk of convincing a guarding soldier that he knew where to find food and money in the village. He luckily escaped and fled for his life. My life is a compilation of numerous calculated risks that has molded my story and career, and rooted deep into my DNA. I grew up bearing the burden of all the sacrifices that my parents had made for me – from moving to a foreign place to making sure I got the best education possible while both working full time jobs to put bread on the table, to waking up at 5AM in the morning to take me to skating practice and rushing from work early to grab me from day care before closing time. Growing up in Silicon Valley and being surrounded by entrepreneurs, I knew I wanted to be one myself at a very young age. I had the first-hand opportunity to watch so many dreamers risk everything to build something they believed in. While only a very selective few ever succeeded in making money, what I noticed was the optimistic attitude and resilience of those that triumphed. They took very big risks, but made sure they iterated along the way and learned how to fail fast and get up even quicker. I took all of these learnings and applied them to my personal and professional life decisions. I take a really technical approach to every difficult decision I have to make. I look at many different scenarios, especially the worst one, then play them all out. After researching and evaluating what the best possible approach is, I test it out. If it didn’t work, I evaluate what worked and what didn’t work, iterate and try again. This is my thought process with every monumental project I am starting or a difficult decision I need to make. What I’ve realized is that so much of our fear of taking the risk is in our own minds. I believe there is a bigger risk of regretting that you’ve never tried it at all. So I leave you with this – do one thing that scares you everyday. You’ll be surprised at how this challenge will expand your risk meter and realize it really wasn’t as intimidating as it seemed in the first place.
What should our readers know about your business?
I started Remote Work Bae as a passion project in the middle of the pandemic times. I’ve been working remotely for over a decade by preference as I value freedom and choice in how I allocate my time. When the pandemic hit and so many people ended up having to work remotely, I was flooded with questions on advice to increase productivity while working from home, mobile office products to buy and so forth. That’s when I decided to start my YouTube channel to discuss all these different topics of remote work life, which eventually also became a video podcast where I interviewed veteran digital nomads and people with remote careers. I’ve recently expanded the brand to offer consulting services to companies that are looking for help permanently integrating some form of remote workforce into their operational model. This includes everything from incorporating the proper project management systems and productivity tracking tools to HR and legal compliance for hiring a multi-city/country workforce. To back track and share a little bit of my background, pre 2020, I was a community and marketing consultant for start-ups and also served as the Head of Community Marketing for Skyscanner and Trip.com. When I started Remote Work Bae, I didn’t know how to edit video/audio, so I had to commission my friends to help me (thank you Chris Lee). I was and am still in the process of finding my on camera persona and voice as a content creator. I am still learning all the intricacies of building out the brand, viewership and online presence. The good news is that, with every video I produce and every new client I take on, I am getting better and figuring out the formula. What I learned in the last year as a content creator is that consistency is key. I tend to be a perfectionist at times, but even pushing out a video that’s not 100% perfect with good content, keeps your audience engaged, information relevant and up to date, and helps me get more screen time to practice being more engaging on camera. I am grateful that I have been able to build my own dream career and now on a mission to inspire others to do the same. To me, work-life balance is everything and the silver lining of this last year is that it has skyrocketed and digitally altered the way we can work. With Remote Work Bae, I hope to help people and businesses find the balance of where they are the most content and productive, while working from anywhere in the world.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
That’s a difficult question because it depends on what that friend likes to see and do. LA is such an amazing city because it has something to offer almost anyone, but here are my favorite spots in town: If you are a foodie, some of my favorite restaurants in town are Sugarfish for sushi, Republique and Met Her At a Bar (super cute neighborhood gem) for Brunch, Margot (In Culver City Arts District, great place to walk around) for lunch and A Food Affair (Mom and Pop French), Redbird (Modern American), Kinjiro (Japanese), Felix (Italian), Mian (Chinese) or Parks BBQ (for KBBQ) for dinner. The list goes on, but this is where I’d start. Nightlife-wise, grab a cocktail at Employees Only if you’re in West Hollywood, Neat if you’re in West LA, Wally’s for wine heaven (in both Santa Monica or Beverly Hills) and Spire 71 if you’re in downtown (for the views). As for activities, I recommend heading out to the Malibu area to go kayaking, surfing, hiking or to just enjoy the beach. If you like beautiful views, go to the Getty Museum, Griffith Observatory, Hollywood sign or my personal favorite is Baldwin Hills Scenic Lookout. If you like art, go check out all the amazing murals and galleries around the Arts District in DTLA and Abbot Kinney in Venice. If you like shopping, check out Melrose, The Grove and Century City Mall. However, I think the most interesting things to do in LA are attending all the unique events that the city has to offer. Check out a comedy show at the Comedy Club or a concert at the Hollywood Bowl or Disney Concert Hall. Depending on what time of year and what week you are here, there is surely something very fun that is going on in this city.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My Parents Harold La My Friends “Four Hour Work Week” by Tim Ferris