We had the good fortune of connecting with Beth Bassil Danielle Goodman and we’ve shared our conversation below.
Hi Beth Bassil, have there been any changes in how you think about work-life balance?
The both of us come from fashion backgrounds where we worked with very talented yet demanding clients and designers. It used to be a 24/7 world, day-in and day-out of work related to do lists. Even the time we considered “play” was tied to work whether it was an editor dinner, client event, happy hour, etc. Don’t get us wrong, it was an exciting time where we had the opportunity to cultivate amazing relationships, but it was an exhausting hamster wheel that never stopped spinning. I think it had a lot to do with the fashion scene and culture in NYC.
After deciding to leave the scene and move to LA, we were each freelancing representing our own clients. Cut to 2019, we met on a blind coffee date – call it kismet. After a couple of months leaning on each other we decided to partner and launch b.good PR with a focus on working with passionate people and brands with a product, service or platform that offers something good to our world. Collectively we knew having work/life balance was a top priority – more life, less work. That meant waking up and having time to do a morning meditation, go on a beach run (yes those are possible year round when you live in LA), a mid-day lunch break. All while providing the best work for our clients. We launched almost 2.5 years ago and it’s been all about the balance. We’re both working moms now so that brings in another layer. I think it’s about surrendering and being more flexible. Setting aside non-negotiable self care time to fill your cup. That is how you can put out the best work in the long run.
What should our readers know about your business?
Clients come to b.good PR for an intimate brand-agency experience. When signing on with us, you get us. We are the ones on every call, every email, the ones building your strategy and pitching your brand. It’s important for us to keep that intimate touchpoint! The biggest challenge was launching right before the pandemic hit while we were also getting our business off the ground. As many, we had to instantly shift gears and understand there was a new media landscape and explain to clients who just signed on to trust us as a newly launched agency. Luckily because we are a small team, it allowed us to be flexible and roll with the punches. We weren’t set into a structure. Another layer to this was that Beth and I were still learning how to work with each other. We are like yin and yang, we really balance each other out, but it took a while to understand each others “work languages.” We want brands to know that there is no proper way to measure PR but it’s important to hire a team that understands your vision and speaks your language. A PR team that is willing to act as an extension of your internal team. Sometimes bigger is not always better.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Wow, we love this question. When you move to the west coast you have a lot of east coasters who want to visit. For breakfast Cafe 27 in Topanga makes you feel like you’re in a treehouse. It’s so peaceful. There are cute shops in the surrounding area you can hit up afterwards – Hidden Treasures is a great vintage shop. Driving through Topanga Canyon is breathtaking! Hiking is a must – we love Temescal and Solstice Canyon, and Los Liones for rewarding ocean views when you get to the top. For the beach lovers, our favorite spot is Broad Beach in Malibu. You get to see beautiful beach homes and sometimes even catch a dog on a surfboard. You will want to get Broad Street Oysters and Taverna Tony’s greek salad for a post beach snack. For the boujie friend who hates the sand, take them to Beverly Hills hotel for a pool day and to see the iconic green and pink aesthetic. To experience all of LA, head to the east side for dinner and go to Melody Cafe – it’s a quaint wine bar with a rotating dinner menu and live jams. Another dinner we love is Horses on Sunset. Our favorite thing about LA are the sunsets. A simple picnic on the beach or in Palisades park is also a great option. A few other things to do…Five Sense Collective in Malibu, museums, bluffs in Palos Verdes, rent bikes in Hermosa/Manhattan beach.
Who else deserves some credit and recognition?
Our shoutout goes to Mara Freedman, founder of Story Media. She had met the both of us at two separate events in LA and knew we had to meet. She is the reason b.good PR exists today!