We had the good fortune of connecting with Brandon Moorer and we’ve shared our conversation below.
Hi Brandon, what was your thought process behind starting your own business?
While in college, I co-founded a national non-profit organization providing minority college students with the tools, resources, and connections to secure internships and build upon their respective ventures. I ran this organization for 3 years. I have also published a book and launched a mentorship program helping students turn their ideas into tangible products, services, and businesses. Most recently, I co-founded a new company, Blacket, which will make it easier and more convenient for people to buy Black owned products and services on one platform. In turn, we will simplify the marketing process for Black business owners and making it easier for customers to find and purchase from them.
In each venture that I have started over the years, the initial ideas and concepts have all come from personal experiences. I have always aspired to be an entrepreneur and enjoyed the process of turning ideas into something tangible. Ideas should come naturally and through daily experiences. In my opinion, this is how the best businesses are born. My thought process has always been focused on my passions. I tend to gravitate towards ideas that I am passionate about – don’t fake the passion – do what feels natural to you. Starting my own business allows me to create solutions to problems that I may have and that others may have as well – it’s very personal.
I like the idea of being able to work for myself and own what I do. Having my hard work directly correlate to my success is what excites me. When I think of starting my own business, I think of bringing my ideas to life and leaving my footprint and creating my legacy.
When I think about my thought process behind starting my own business, I think about my competencies and skills; where does my strength lie? My ability to engage and connect with the community is where I am strongest. This core competency has proven to be essential when working on any of the ventures that I have started. I have confidence in my ability to network, collaborate and innovate – this is what drives me.
What should our readers know about your business?
My entrepreneurial career had an unconventional start. Being an athlete for majority of my life and signing to run in college I had believed that athletics would be a major part of my life for a long time, That all changed when I had suffered a major injury to my quad and couldn’t compete at a high level for a long time. I had lost what I thought to be my purpose and my identity and didn’t know what I was going to do. It was in that dark time of my life that I had stumbled upon my passion for entrepreneurship. During my sophomore year of college I had co-founded Youth Entrepreneurs Diversity Corporation to provide minority students with the tools, resources, and connections to successfully secure internships and build companies. We held national summits at Squarespace and NYU and smaller events at WeWorks. Over the few years that we ran the non-profit we had helped hundreds of students from all over the country.
After that, I decided to write and self-publish my own book entitled “A New Lane”. The book is about my journey of going through a tough injury, losing my sense of identity, and then finding it again through entrepreneurship. I realized I wasn’t the only person who had gone through these types of situations; be it injury, lost identity, or any hardship. I wanted to write a book that helped other people going through hardships and help them to realize that they are not alone. In the book, We all believe that we are destined to go down a certain lane, but what happens when things don’t go as planned? Sometimes the lane changes, and that’s okay. I also provided solutions that worked for me when it came to overcoming things such as depression and figuring out who you are. Writing the book was a good way for me to cope as well as help others.
Most recently, for a little over a year now, I have been working on a platform called Blacket with a small group. Blacket is a social e-commerce platform where Black people can buy and sell both products and services to one another. We realized last year during the COVID outbreak and the social justice movement that African American business owners were not being given adequate resources to not only survive during COVID, but thrive. We wanted to build a solution and are excited to be launching Blacket in a couple months.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am currently living in Boston and there is quite a lot to do here. The first place we would go is Newbury street because of all of the fancy shops, Zara is my favorite one. Next we would head to the South End to get some seafood, my favorite spot is Boston Sail Loft they have the best lobster. If its basketball season we could hit TD Garden for a Celtics game, sports are a big deal in Boston. We may also check out the Boston Aquarium it’s got a lot of really interesting animals and then we could finish with dinner at Top of the Hub where you can see pretty much all of Boston as you eat.
Who else deserves some credit and recognition?
My Mother – Deborah Moorer My Father – Stanley Moorer
My Sister – Tyller Moorer
Former Coach – Emmanuel Daux
Grandmother – Marina Conliffe
Aunt – Cassandra Jeter