We had the good fortune of connecting with Britt Rowe and we’ve shared our conversation below.
Hi Britt, can you talk to us a bit about the social impact of your business?
Offering safe spaces for people to share their stories in their own words is one of the most powerful gifts you can give. I’ve always believed that most people have more in common than they realize. I’m drawn to finding those commonalities and celebrating our differences. Creating Hella Awkward was a way to help people connect and deepen relationships across cultures. We ask the tough, at times awkward questions that you’ve always wanted to ask, but were too afraid to. Wrapped in a card game, getting real with yourself and building intimacy through conversation feels approachable, attainable and fun.
What should our readers know about your business?
I started Hella Awkward with my brother Brandon and his partner Jane during the height of quarantine. Brandon and I grew up playing every popular game as kids, we never thought we’d make one of our own. We were inspired by Issa Rae’s TV show Insecure to continue having conversations that spoke to us as multicultural people. As a Black & Asian owned company, we feel the responsibility to continue a blueprint of building wealth in our communities. Of course, I’m incredibly proud of the success we’ve had, but I’m even more proud of us for creating a business built on love and respect. Even with the challenges of finding capital, work-life balance or global shortages from covid we’re excited to push the conversation forward.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’ve been in NYC for an entire decade and love this city! I would start with brunch at Aunts et Uncles then head to the Brooklyn Museum for the newest exhibit. Afterwards, take a stroll in Prospect Park for some fresh air before heading to Elsewhere for cocktails and live music.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Yes! My never ending well of inspiration and support, my younger siblings Brandon, Bryan, Bree and Bryce, also known as the B5. Despite an incredibly rocky childhood, we’ve found creative ways to grow and build together. Never allowing circumstances to defeat us, we learn and continue pushing towards generational excellence. I will always be grateful for the friendship and kinship.
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