We had the good fortune of connecting with Brittany Golden and we’ve shared our conversation below.
Hi Brittany, we’d love to hear more about how you thought about starting your own business?
IGL Nails started organically. 2020 had everyone learning how to DIY at home and I was an avid customer at the nail shop. When the nail shops closed I taught myself how to do my own acrylics. I loved it so much that I was switching my nails out every 10 days which was damaging my nails.
So I started to look into press- on nails at the local drug store and could never find a style or length that I liked. So I started making my own press-ons and my family, friends and IG followers loved them. Some even asked me to make them a custom set and so IGL Nails was born.
We’ve gone from doing custom nails to manufactured nails to bring down the cost and wait time for the customer. Now “Pressonistas” can purchase their nails on our website and receive 24-28 nails, strong liquid gelly glue, glue tab stickers, nail file, cuticle stick and alcohol wipe.
What should our readers know about your business?
IGL Nails | Press-On Fashion is a new generation press-on nail brand that encourages women take back their time and ‘never have fugly nails.’ With nails that fit any lifestyle whether you’re a mailman, CEO, musician, exotic dancer or stay at home mom there’s a style, shape and length for you! Apply IGL Nails to last for hours, days or weeks. Every set includes 24-28 durable, reusable nails with 5 essential application tools and can be cut, and shaped without damaging the integrity of the press-on nail.
During the 2020 pandemic many women have discovered the convenience and health benefits of press-on nails. Unfortunately their current choices are dull styles currently offered in the drug stores, lengths that don’t fit their lifestyles or they order expensive custom press-on nails and have to go through a lengthy processing time which includes figuring out their specific nail size and waiting for the custom nails to be designed then shipped.
IGL Nails offers different trendy designs at varying lengths and come with 24-28 nails so there’s no extended processing time or wait for shipping.
After graduating with a degree in graphic design and 4 years of corporate communication design experience I developed my own design and video company and did that as a side hustle then eventually full time before deciding to step away and focus on my passion in the beauty world. I’ve had a successful YouTube channel (It’s A Golden Lifestyle – IGL) that garnered over 10,000 subscribers in 1 year and a successful event called Makeup N’ Sip (like Paint N’ Sip but with makeup) that sold out 4 times before the pandemic hit. These avenues and my “be yourself” attitude even landed me a guest hosting spot on Access Hollywood.
Because of my background in design and social media I’ve been able to save money by creating the product design, social media marketing, website and branding for my company. My love for the business side of the beauty world is very evident to anyone that talks to me and my drive to educate and provide different solutions for women keep me going on my road to success.
The road to where I am today has not been an easy one. MY drive to succeed and help women take back their time while creating generational wealth for my family is what’s kept me going.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my friend was visiting the area I would take them bar hopping on 2nd street and brunch on the water in the morning. I think the most interesting things to check out have culture and fun mixed together.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I will dedicate this to my husband. Who is my daily 24/7 support system
Professional photos by: Paige Sierra at Social Image LA (@socialimage.la)