We had the good fortune of connecting with Brooke Ann and we’ve shared our conversation below.

Hi Brooke Ann, we’d love to hear about how you approach risk and risk-taking
I believe that there is risk in anything. Starting a business is considered risky, but so is a 9-5 job. Relying on your income all on your own is risky. Relying on an employer who can fire you at any given moment is risky. I think we often give the meaning of risk as fear and uncertainty but even the most certain thing you can think of comes with a risk.
Using my business as an example, I knew I was taking a risk. I had fear because of uncertainty. But I also knew that using my college degree and earning a good amount of income was also risky because I knew it wasn’t something I’m passionate about and would drain me over the years.

Seeing everything as “risk” gave me some type of comfort to tell myself “might as well do something you’ve been wanting to do”.

Aside from risk, I see fear as an opportunity to get out of your comfort zone and to grow. Fear shows up not because it’s necessarily risky, but because it’s uncertain and unpredictable.

So to me, taking a risk is part of life, including your career. Seeing risk from a different perspective allowed me to push myself to keep going after what I want, instead of fear stopping me.
Risk is needed for your growth and is an opportunity if you make it to be.

What should our readers know about your business?
I started my business, Enchant Style, back in mid 2021. I always had a passion towards styling and fashion but couldn’t find a career that spoke to me until I discovered personal styling. When I first heard about this job title, I knew it was for me. No questions asked. After graduating college with a business marketing degree in 2020 during the pandemic, I was confused as to how to move forward with my life, as I’m sure many were. The “plan” was to work at retail for another couple years and gain some experience but I told myself “what am I really waiting for ” and decided to take more training and courses to have the knowledge and the skillset as a personal stylist.
Main reason why I started my business was to make women feel confident and seen. Growing up in Japan as half Japanese and half Black girl, I was always comparing myself to others around me because of my appearance. Not many people had my skin color and I always stood out in the crowd without trying. This led to my insecurities as a young girl. One thing that always made me happy was clothes. Playing dress up and styling myself gave me so much joy. It wasn’t until my middle school years that I started experimenting with style and I remember how it made me feel. I felt confident, despite the insecurities I had.

When I found out that I get to have a career where I can make other women feel seen and more confident through style, it sounded like a dream. My purpose.

My business journey has definitely been challenging both mentally and spiritually. I had to learn so many lessons along the way. There were days I questioned what I was doing and if there’s a bigger picture to it all. But one thing that kept me going was to understand that failure is part of success. And you’re technically not failing if you’re still going. Giving up is the only failure. As long as I show up for myself and my business, with trust, I know I’m going to be okay at the end of the day. Because I know it’s part of my purpose and my vision was given to me, not anyone else. I trusted the Universe and time after time, it gave me more clarity as to why I’m doing what I’m doing. This mindset of my pushed me to keep going.

What sets my business aside from others is the fact that I embrace an individual’s authenticity. I believe that every single one of us is unique and style is a way to express that. However, we are so conditioned in this society, including ways we show up with ourselves through style. Especially as women, we are told to “wear this, wear that, but don’t wear that”. Lots of “do” and “don’ts in style when style should be about self expression.
Many of us have conditionings and subconscious programming that stops us from fully expressing ourselves. Someone may wear the same t-shirt and jeans because of the fear of what others will think if they dressed up differently. Someone may have been told they look weird in a skirt 10 years ago and they have never worn it ever since.
I want style to be fun, limitless and full of potential. To show-up for yourself and your future self. Style can be used as a tool to manifest the version of yourself that you’ve been wanting to be. Asking yourself “how would this version of me dress?” is such a powerful question because once you understand this version of you, style can guide you there.
There’s a lot of magic in style and that first comes from being true to yourself.

One of my latest offers is called “Basics for Your Style Membership” and this membership is also about embracing individual’s uniqueness. It started off as me getting tired of seeing the same capsule wardrobe examples and the same style basics on the internet. Even though it speaks to a certain group of people with certain styles, it doesn’t represent the majority of the people and their styles.
Because I knew not just from a stylist perspective but also from personal experience, that everyone has different styles and wardrobe so what they need in their wardrobe will look different from others. It’s not a cookie cutter formula. So, I wanted to create this membership to show people that different styles and aesthetics can have their own capsule wardrobe that you can start building up by using style basics & essentials. (Which is something you get access to inside the membership)
I want people to be seen and have many styles represented inside this membership.

Style is about self expression. It tells a story of who you are and where you’re going by expressing your next-level. Whether you like it or not, getting dressed is an everyday routine for all of us. So why not use style as a tool for you to start showing up for yourself by being authentic. That’s what I want to guide people on, to embrace their authenticity.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I grew up next to the beach back home in Japan so going to the beach is definitely something I will plan with a friend in LA. Beach in the morning and getting brunch/lunch afterwards. I enjoy talking so having that time to catch up during meals will be great. Probably will look up cafes throughout the city and rotate during the week and discover different places. This will be one thing that will be consistent during the trip.
I personally like to go thrifting and I know many of my friends do too, so I will kill some time with shopping.
I will take my friend to different thrift, vintage stores and just enjoy seeing different things. I always go to America Vintage on Melrose so that would be one spot.

At night I will take my friend to the bar in WeHo for a good time! Maybe a drink or two but mainly for the vibe.

Other days I will take my friend to Universal Hollywood since I know my friend would enjoy it and I also have an annual pass!
During the weekend I will stop by a flea market. I love flea markets just to walk around and observe. But will most likely end up with something. I’ve only been to 2 which are the Melrose trading spot and Long Beach Antique Market. So will most likely stop by here!

During the whole week, I will for sure go to a Japanese Izakaya. I love the vibe at izakaya’s takes me right back home. I love the time spent at Izakaya’s because you can talk for hours with good food and drink available.

I guess to sum it up, trying new cafes, shopping and eating will be my definition of a good time.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Kathrin Zenkina aka Manifestation Babe She is a CEO of her company Manifestation babe who guide people to life their dream life.
She shifted my mindset and brought in so many new opportunities for me.

Christie Ressel
She is also a personal stylist and I have took her training to become the stylist I am today. If it wasn’t for her training, I would let fear stop me from becoming a personal stylist for who knows how long.

Website: https://www.enchantstyle.co

Instagram: https://www.instagram.com/buru.ann

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.