We had the good fortune of connecting with Bruce Edwin and we’ve shared our conversation below.
Hi Bruce, what matters most to you?
I understand one’s value to be defined as “a person’s principles or standards of behavior; one’s judgment of what is important in life.” As such, the value that matters most to me in business and life in general, is honesty and integrity. If one is dishonest or can be bought off in order to go against what they know is right, then they are not someone we should be around. The other very important principle is “are they trying to do good in the world?” If for example, a person is working in an industry, and that industry is one of the top leading causes of death in society, then that is a reflection on the integrity of that person and I have no use for that. I want to be around people that are seeking to better themselves and others, and improve the conditions of life and that of others. Most artists, by their very existence fit that definition, as the arts generally entertain, and uplift humanity. The third most important value to me in business and life is a positive mental attitude. Pessimism decreases one’s chances for success, and usually makes a person feel bad. Conversely, optimism creates conditions in the physical world that increase one’s chances of that ideal, successful state becoming reality. And it feels good to be optimistic. We are not meant to make others suffer or be masochistic. Freedom and liberty are also of paramount importance to me which we should never take for granted.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Starpower Management represents film studios, writers, producers, directors, and award winning stars in the world of music, film, and fine art including master works of fine art by artists including Picasso, Warhol, Monet, and others. www.StarpowerManagementLLC.com
The Hollywood Sentinel is a free, monthly online entertainment site that reports “only” the good news, and covers most all areas of the arts, regularly featuring exclusive interview with stars.
www.HollywoodSentinel.com Hollywood Sentinel VIP List: https://www.facebook.com/groups/1679977128867113
Hollywood Sentinel Public Relations is a unique PR firm that gives talented business owners and artists the opportunity to get national attention, be reported on in the news, be photographed by the paparazzi on the red carpet, and have personal networking introductions or pitches made to top companies and stars. Tel: 310-226-7176
Bruce Edwin Productions a full service film production studio that is currently producing one documentary, three feature films, one animated trilogy, and two episodics. It also produces music videos and commercials for select artists and companies.
What makes us different from others in our field is that there are only two other companies out there that cover most all of the areas we do, but we have other management divisions that no one else has. I also feel we have more autonomy because we are not beholden to anyone like some others in our field are. Most importantly, the fact that our entire business is guided by a positive spiritual mission makes us pretty unique.
What am I most excited about? Definitely the current script I am writing and producing, as well as the other producing projects, and two new business divisions we are launching this year that will help artists and entrepreneurs make great money. I’m also excited about a few books of poetry I have written that I am finishing editing and publishing this year. And I’m very thankful that our business success has enabled us to put more time, money and effort into our charitable division of helping more abused and trafficked kids.
How did you get to where you are today business-wise?
I started in the music industry by self publishing a punk rock fanzine / turned magazine. This enabled me to learn many aspects of the music industry including PR, A&R, tour support, event production, band and concert photography, and more. This also led me to working in the film industry as a journalist. I then majored in music and then eventually film, graduated from film school, and did an internship as a Production Assistant. I then got my first job as a Reader (reading scripts for producers and writing coverage on them), and then my next job as a talent scout, and soon after that as an agency receptionist, agent, and then booker. This enabled me to learn and master the agency / management world.
Was it easy?
Never. I have always put my art and integrity above money. It’s not easy doing that if you start from nothing or close to nothing. I have literally skipped meals to instead have the gas money to drive 240 miles round trip to see and interview great bands. Now I drive electric!
What are the lessons you’ve learned along the way?
-Never let someone else’s bad mood ruin your day.
-If you are in a bad mood, try to avoid people. Wait until you are in a peak state.
-Improve your mind, body, and emotions daily.
-Surround yourself with positive people who are doing what you want to do.
-If you want something enough, never take no for an answer. Just find a way and do it.
-If someone rejects you and you have to go over their head to get where you want to be,
don’t tell them you did so. They may be resentful and may try destroy you.
-Be positive and optimistic in your actions, thoughts, words, and self-talk.
-Don’t allow negative losers, druggies, or negativity into your life.
-Think less and do more.
-If someone regularly makes you feel bad about pursuing your dreams and goals, and tells you to get a “real job” or “be realistic,” you may want to consider getting them out of your life.
-What we think is generally how we feel. And how we feel is generally how our world is.
Think and act NOW how you want your future to be.
-Make time to work out, get out in nature, and meditate daily. Making the time to care for your body and mind will greatly increase your productivity and creativity. It will also help make you more healthy, and make you treat yourself and others better. The way the world treats you is generally reflected in how you treat yourself.
-Do what you love, and have fun doing what you do. If you are not having fun, what’s the point? We are not here to suffer.
-Help others after you have made it. Give back.
What do you want the world to know about you or your brand and story?
Starpower Management and all of our companies are ultimately about reaching the highest level of our human potential, yet doing so with a level of integrity and independence often lacking in many other corporations. It’s also about bringing spiritual awareness into our work, lifting up the spirit, and adding positivity to the world and our culture.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
1, Mountain hiking in the Angeles National Forest
2, Swimming in the ocean at the beaches in Santa Monica and Malibu
3, The art museums including MOCA, The Broad, The Getty, The Hammer, and LACMA including the classical orchestral concerto’s there or at Disney Hall
4, Concerts at Whisky a Go-Go, Troubadour, and Viper Room among more
5, Dancing at one of the many great nightclubs
6, The Magic Castle for a tour and show
7, Many great vegan restaurants
And of course all of the other obvious touristy things including
8, Shopping in Malibu, Beverly Hills, and on Melrose Avenue and Santa Monica Blvd.
9, Being an audience member on a TV show, and a studio tour
10, Our cool amusement parks and water parks including Six Flags
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Our friend Dan Santoni is a photographer, visual effects artists, and art director. He also throws a great party, and is a super cool guy. https://www.dansantoni.
Héloïse Godet at opening of Goodbye to Language by Jean Luc Godard. Photography by Bruce Edwin, (c). Bruce Edwin, 2014, 2021