We had the good fortune of connecting with Bruno Seros-Ulloa and we’ve shared our conversation below.

Hi Bruno, we’d love to hear about how you approach risk and risk-taking
I think about risk in terms of potential. A lot of people equate risk with fear, and that can be a slippery slope. In my experience, maintaining confidence and a clear vision is everything. If you believe in your idea, and that idea is clear cut and well thought out…make that idea happen. At LATV Network, taking risks is what has given us an edge against our competitors. We create content that other Latin networks are not creating despite its absolute necessity in the market. We know how to listen to our audience, because we ARE our audience – and we deliver. Another risk that really propelled me forward personally was starting my own clothing brand. I knew absolutely nothing about starting a brand or how to make clothes; however, I had a clear vision and I absolutely believed in my idea. I went door to door in DTLA looking for the right embroidery guy for weeks, and I finally found him. I taught myself how to sew. I made my first designs while crying over unrequited love. A couple years later, and I’ve been in Fred Segal, Bloomingdales, and other stores nationwide. If you don’t know where to start – just start – with one small thing at first, and then find a rhythm and continue to execute. When you run into difficulty, open your mind and keep creating. A clear vision and strong belief is everything.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
LATV Network is a TV and digital network that is redefining Latino culture by creating shows in English, by Latinos, for everyone to enjoy. We cater to an audience that has been left out of mainstream media, and has also been left out of traditional Latin media. Our target audience consists of the “200%ers,” or in other words, 18-35 year olds who grew up in the USA and consider themselves both 100% Latin and 100% American.

Over 2 years ago, Andres Palencia and I became Co-Executive Directors of the network, during which time we have put out content that defies what people have come to expect from “Latin media.” For instance, we have a show called “The Q Agenda” that discusses important issues in the Latinx queer community and features Juliana Joel, the first trans Latina on a prime time talk show. We also just created “Blacktinidad,” a show that dissects the trials and tribulations of navigating today’s world as an Afro-Latino/a. Finally, to keep my creative juices constantly flowing, I have also created a show called “BrunoVision” where the viewer can step into a world of irreverence and iconoclasm via the lens through which I perceive culture. Each video podcast consists of an interview with an up and coming artist or designer infused with sketches, man on the street segments and scintillating wit.

The road to get where we are today has been a challenging one, but again, belief in our vision and perseverance have been the x factor. Andres and I were actually both hired as interns almost 10 years ago around the same time. After many different ideas as to what the network should be, we have solidified its position as one of the leading Latino networks and tastemakers in the country, and we haven’t looked back.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, I grew up on the Westside of LA, and Venice Beach is now where I call home, so I would probably start the day with a breakfast burrito (add bacon and sausage) from my favorite little hole in the wall, Flake. I would then skate down to the boardwalk, play some paddle tennis, and take a swim in the good ol’ Pacific Ocean. Since we have a whole week, I’d definitely take them down PCH as well and go paddle boarding at Latigo Beach and visit the Malibu Getty Museum. Moving further inland, I’d be sure to take them to the Griffith Observatory, the Hollywood Bowl for a concert, and Bodega or Dover Street Market for some great shopping in DTLA. There is also the Rose Bowl flea market that only happens once a month, but has some of the best vintage steals you’ll find anywhere in the world. A trip to LA is simply not complete without a taco tour, so I’d take them to the original Guisados, Leo’s Tacos for the Al Pastor, Sonoratown for the Carne Asada, and finish it off with Birrieria Villalobos which is, in classic LA fashion, located at a car wash. There are too many great restaurants to name, but I will do my best…I would definitely bring them to Felix, Dudley Market, Found Oyster, Courage Bagels, Burgers Never Say Die, Petit Trois, Sunset Tower, Pace, Tsujita Ramen, Hatchet Hall, Angelini Osteria, and Old Place…just to name a few…

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shout out my therapist. I think the topic of mental health gets thrown around a lot these days, but a lot of people don’t realize how difficult it can be to maintain a functional lifestyle and positive outlook when things get murky. Instead of using mental health as a marketing tool, it’s important to look out for one another, and make sure our friends and family get the help they need when they need it. I have been seeing my therapist for almost seven years now, and she helps me on so many levels. She is the reason I am able to continue doing what I do and feel good about myself in the process. Beyond talking me through my stress and anxiety, she has given me tools beyond our sessions that I carry with me every single day to enrich my life and allow me to feel whole.

Website: http://www.latv.com

Instagram: @dirtybutdelicate

Linkedin: https://www.linkedin.com/in/bruno-seros-ulloa-52288b54/

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