We had the good fortune of connecting with Christa Lipinski and we’ve shared our conversation below.
Hi Christa, how has your work-life balance changed over time?
When I first started out, I was a young and eager 18 year old – willing to take on just about any opportunity thrown my way. As I have grown over the past 17 years, I value my time above all else and I am much more selective about accepting work. I have a process to make sure the clients I work with or vendors I collaborate with are in keeping with my design aesthetic and brand. I’ve learned so much about making sure the work I do is profitable. It’s so easy when you’re just starting out to justify not getting paid enough or working extremely long hours but there comes a point in your business where you need to check in with yourself and make sure you’re not underselling and overworking yourself. I think for creatives, this is especially challenging because we tend to get wrapped up in the creative possibilities that come with taking on certain projects. It’s also so important to set up clear boundaries in the beginning of each job so that your clients know exactly what they can expect from you.
Let’s talk shop? Tell us more about your career, what can you share with our community?
While most of the floral industry imports their flowers from other countries, Christa Rose was the first floral designer in Orange County to design with locally grown blooms. Making this pledge proves challenging at times since it can limit availability of certain flowers but it also provides clients with the most fresh and long lasting blooms that are seasonally available. Christa Rose is proud to know that when clients choose to work with her, they are in turn supporting our local farmers and economy. It’s important to know that small business can make a positive impact on our environment and economy depending on where we choose to source our products. When consumers are aware of these decisions, they can help support the floral designer, the local floral farmer and in turn, the consumer will receive beautiful, long-lasting blooms. This cycle is what makes being a small business owner so exciting for Christa Rose.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Our first stop would be to Laguna Beach – you can’t visit the LA area without enjoying some of the best beaches in the world. Day 2 would include a morning trip to the Getty Museum for some art and amazing views of LA (fingers crossed for a clear day). We would head to Santa Monica for a late lunch and maybe a stroll around the shops. Day 3 – I wouldn’t be a good florist friend if I didn’t take my visitors to see the LA Florist District. We’d then take a quick drive to the Arts District for a bite to eat at Zinc Cafe & Market and more shopping. Day 4 would entail a quick overnight in Palm Springs to show off that Mid-Century Modern Desert beauty. Day 5 Hopefully we can catch something good at The Theatre at the Ace Hotel followed by drinks Upstairs. Who else deserves some credit and recognition?
I would like to give a big Shoutout to Julia Mattox from Luminous Lines Creative (https://luminouslinescreative.com/) for not only creating my killer branding but she has been a great sounding board for my wandering entrepreneurial mind over the years. I have to also give a Shoutout to Jennifer Jana of Cosigned.co (https://www.cosigned.co/) for not only being a huge supporter of my floral business but for also giving great professional advice as it applies to business relations.
Heather Shane Photo Free Hope Photography Elate Photo Priscila Valentina Photography Photography by Paulina