We had the good fortune of connecting with Christina Davis and we’ve shared our conversation below.
Hi Christina, what makes you happy? Why?
Being able to express myself fully makes me happy. I grew up in a traditional Indian household where I was expected to pursue a career of my parents’ choice and marry someone they approved of. There was a point in my life where I worked in the Silicon Valley making six figures and married to an entrepreneur. Many of my decisions revolved around making my parents proud of me, so I took on jobs I didn’t care for and I ultimately felt unfulfilled. In the same year, I got fired from my Tech job and filed for divorce. Although I was sad about my situation, what I did not know was that life putting me on a path back to myself. I went back to my very first love: being in front of the camera. I started creating content and founded my social media account, Classtige, which I grew to 11,700 followers in 5 years. As much as I loved being in front of the camera, I also had a creative eye and knew exactly how I wanted my content to look. I founded Partial Media, my video production business. Being able to create my own path brings me joy to the nth degree, because it is all because of my perseverance and drive. Whether it’s videography, singing with a choir group, flying to Belize, or hiking to the Hollywood sign being able to live my life my way and express my authentic self makes me so happy every single day that I wish that for everyone.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am the co-founder of Partial Media, a full service video production company. We work with clients mostly in fitness, lifestyle, food and health. We also work with musical artists and plan to get into directing and writing short films/feature films later this year. When we first moved to LA, we didn’t know anyone so we had to start our client base completely from scratch. It was scary, because we didn’t have a choice but to make it work and find people who wanted to pay us for our skills. With hard work and a little luck, we snagged our first clients and secured our place in the LA ecosystem. The toughest part of the job is being fully aware of your strengths and weaknesses, and being honest about them to yourself. When dealing with clients you obviously want to do everything and more for them, but being honest about deadlines, the content creation process, and what is even possible is necessary to communicate even when they don’t like what you have to say. Honesty is everything.
The biggest lesson I’ve learned is to be a great leader, you must also be a great follower. In the beginning, it was really hard for me to be a follower. I was always the leader in the everything I did! What I wasn’t aware of was that Patrick had a better handle on some elements of the business than I did, so shifting power over to him from time to time was needed. Running a company with a partner is teamwork at its finest. We are relying on each other’s strengths to shine through, and where one person is lacking that’s where the other jumps in to grab the ball.
The name Partial Media comes from the idea that a piece of work will always be partially complete. But, if we spent all our time trying to make something better and better and better then it will never get done. We care a lot about making the highest quality content we can make, but we also understand that our job is to finish the project.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Lorena is a boujee beach gal, so I’ll take her to Laguna Beach! We’ll have time to lounge on the beach, take photos, go swimming, and then head over to Comedor for tapas. After a relaxing adventure in Laguna, it’s time for Disneyland! The next day, we’ll head over to Anaheim for Disneyland and California Adventure. We’ll be exhausted the next day, so I’d take her out for a late brunch at the Ivy on Robertson. Very boujee, and fresh fare! The lobster pasta is an absolute must as well as the fresh juices and scones. The next day, we’ll hit Universal Studios, and stop for a donut at Voodoo Donuts on the way in. By now, we’ll need a recharge so I’ll take her to hot yoga at TruFusion West Hollywood the next day. In the evening, we’ll head over to EP LP for a rooftop dinner. By now, Lorena is probably exhausted and ready to go home, but before that I’m taking her to the New Beverly to catch a really cool movie on 35mm film. Hopefully a Tarantino movie is playing that day, and then we’ll walk over to Tacos 86 for the best tacos in LA. And, for ice cream we’re going to Jeni’s so I can get the Ooey Gooey Butter Cake on a waffle cone.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The person who really deserves all the credit for making me into the most awesome woman I am right now is my business partner and boyfriend, Patrick. When we met, I wasn’t interested in dating. I had gotten burned a few times, and all I wanted to do was work on myself and figure out where I was going in life. Patrick was going to come along for the ride with me. Together, we started Partial Media, moved our lives to LA, and began the journey.
I have never seen anyone with a work ethic like Patrick’s. He’ll wake up in the morning, and before doing a damn thing he’s already on his computer reading the news and planning his work for the day. Since I’ve known him he has had this undying passion for learning, and I think that’s a huge part of why he’s so successful in everything he does. It has been so inspiring to watch him grow from being a pizza boy in the Bay Area to pursuing a career as a Movie Director in Los Angeles. He teaches me a lot in being a Director myself, and even more important, pushes me to be the best version of myself. I feel so lucky to have him, and we’re already off to an incredible start after only being in LA for 1 year. I’m excited to see where we land in the next few years!