We had the good fortune of connecting with Christina Pack and we’ve shared our conversation below.
Hi Christina, how do you think about risk?
The saying, “With great risk often comes great reward,” is definitely true when it has come to my life and flower journey. I feel that if you do not get out of your comfort zone and push yourself, you will never know the amazing things you are capable of. When it comes to taking risks with my floral career, I often try to push myself and take-on jobs that make me feel uncomfortable in the beginning because it’s something I have not done before. It allows me to be more creative and usually the end result is amazing and it gives me more confidence in the end. Take the risk!
Please tell us more about your business. We’d love to hear what sets you apart from others. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
When I decided to open my floral business, I knew that I needed to have a well thought out plan, so I created a business plan and got to work! There are many steps that need to be gone through when starting a business and having a plan made everything run so much smoother. I chose to set small goals for myself, so I felt that I was accomplishing something every day and didn’t feel as overwhelmed. Wild at Heart Florist focuses on each client and caters to their unique taste and likes. We provide the freshest flowers by utilizing local vendors and seasonal products. For weddings and events, we work personally with our clients by guiding them through the process of choosing the perfect blooms and foliage for their wedding or event. When it comes to creating arrangements, each one is a piece of art, individually designed for each customer, based on their taste and personality. We also love to be given creative freedom to create something beautiful we know they will love!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are so many beautiful places to visit here in California. If I had a friend visit, the first place we would go would be to Paso Robles for some wine tasting. One of my favorite spots is Daou winery. The view from the top of the mountain, where their winery sits is breathtaking. Another favorite place of mine is Hearst Castle. It’s such a dreamy spot to tour.
Who else deserves some credit and recognition?
I have to say that I owe my success to many different people. I always had a dream to own my own floral business and it started with a push from a complete stranger on an airplane. I met a lovely women on a flight from floral school in London, heading home to LAX. This women was very kind-hearted, intriguing and caring. We instantly hit it off and I shared with her that I wanted to start a business and she was encouraging me to do so. She mentioned that she held women’s networking breakfasts once a month and that I should attend. We exchanged information and I eventually went to one of her amazing breakfasts, held at the SOHO House in Malibu. I was amongst amazing, successful, kind women that all had a story like me. These women shared their stories about life struggles, how they built their businesses and were so open and honest. They were so relatable to me and meeting with them monthly really gave me the support and confidence I needed to build my floral business. I truly owe it all to a stranger on a plane that has now become a dear friend.
Corinna Schutz Photography Renae Smith Photography Stephanie Turntine Photography