We had the good fortune of connecting with Cortney Morentin and we’ve shared our conversation below.
Hi Cortney, Let’s talk about principles and values – what matters to you most?
Telling the truth. I recently discovered there is nothing more valuable than the truth because it opens up the door to vulnerability, humility, learning, and authentic connection. It’s easy to want to run away from difficult honest conversations when they bring up uncomfortable emotions, awkward encounters, or things you are embarrassed to admit. But it’s true when they say that the truth will set you free. It will also allow you to connect with a community who loves you for exactly who you are and you love exactly for who they are, and it doesn’t get much better than that 🙂
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
La Reinita is an extension of myself, and I do my best to make decisions big and small that are aligned with what feels authentic and true for me and 0ur community. I’m most proud for having vulnerable open and honest conversations with my people whether it be in person or on instagram, it creates a time and space for authentic connection. Business doesn’t have to stay under strict rules to be professional, I believe what makes a business special are how it is connected to everything else: the people, the ingredients, the earth, the feelings from within, the humility, the imperfections, the nature of being human. Nothing is easy that takes building, and growing a business is no exception. Lots of hard work, but I wouldn’t describe this as the hardest thing I’ve done. Just taking everything one step at a time, rolling with the punches, and when things don’t work trying new things to see what fits better. Everything about growing a business is just a natural evolution with the support of the business owner and the community that surrounds it. Very similar to us as human beings, we’re constantly evolving with the support of ourselves and the community around us. La Reinita will continue to evolve into the next iteration of itself and grieve a death of itself that no longer suits it. It’s been a beautiful journey to ride alongside her.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I live in Portland, so I’m going to give all of my favorite Portland things. Stay somewhere in SE preferably the Sunnyside or Richmond neighborhood. In the morning head on over to Upper Left Roasters for fresh coffee and take a stroll through Ladd’s Addition for some beautiful homes and secret rose gardens. For a treat head to Little T for a breakfast or pastry! Then walk all the way to Mount Tabor for some killer views and a nice stroll through the neighborhood mini forest. Now, it’s lunch. time. If you have it in you, walk to Los Punales for some of the greatest tacos in town and an ice cold beverage. Nap time! After a nice short slumber, get your party pants on to enjoy the evening. Head to Someday for a another beverage and order food from the food cart in the patio called Ruthie’s. Other notable Portland establishments: La Perlita, Republica, Tulip Shop Tavern, Urbanite, Forest Park, Walk along the waterfront, Guero, Malka, Keeper Coffee, PSU Farmers Market, King Farmers Market, Lone Fir Cemetary, Overlook Park, Gracies Apizza 🙂 Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
It takes a village is damn right. I would like to dedicate this shout out to my dad. He told me years ago that I could do anything I dreamed of, truly anything. He believed in me so much that when I told him I wanted to start a bakery before I could even bake anything really well, he didn’t flinch and just asked how he could help. He gifted me the initial $5,000 to start the business and once it took off gifted another $5,000 to help me invest in proper equipment and kitchen wares. Beyond the money, he encouraged me to keep going when things were rough and to let go of anything outside of my control. I would call him whenever things were rocky and troubling to hear his opinion on the matter and he was always a phone call away to share his two cents. Wouldn’t be where I am today without him.
Alba of Absense Studio Carly Diaz