We had the good fortune of connecting with Dana C. Arnett and we’ve shared our conversation below.
Hi Dana, what do you attribute your success to?
Listening and learning. When I started my own business (with my fantastic partner Carlos Sapene) in 2015, I had no idea how many moving parts there would be and how much knowledge I lacked. I found that I really needed to be part of communities that understood and supported business growth as I have big aspirations! So my network now includes women’s business organizations like WBEC-West who manages our WBE certification, the LA Small Business Academy, Goldman Sachs 10,000 Small Businesses, NAWBO, and Pinnacle Global Network which is an incredible organization for established business owners who need and want a team of mentors and a community to support them as they scale. All of these factors plus some luck, humility, and a great team and clients have brought us to where we are now. What I also know is that what got us here will not get us there so there’s always more learning and growing to do!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am CEO and Co-founder of Wicked Bionic, a multicultural marketing and advertising agency, and we are experts at media outreach to diverse populations. We’re in the business of connecting people to brands, so it’s essential to us that all people feel heard and acknowledged.
There are thousands of agencies to choose from when looking for marketing. Clients expect their agency to be great at marketing – just like when you go to a tire store, you expect them to know how to put a tire on your car. I have come to understand that yes, we are a marketing agency, but we spend most of our time understanding the psychology of why people do what they do. We know human beings and what makes them interact with each other. Our agency connects to people in ways that genuinely make a difference to the consumer by providing products and services that educate and enhance their lives. Creating this connection has been our primary focus as we care deeply that people don’t feel left out. This focus is the most significant factor in our success. Our clients refer us because they know from experience that our primary motivation is to develop authentic messaging for every client to attract specific audiences and build out their strategy with fine-tuned consumer engagement at the forefront. We show consumers that their brands care about them and understand their needs and wants. I’m proud of our agency and how we’ve grown into this over the last six years.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, Covid does throw a little damper on this but let’s pretend we are far away from the virus and functioning as a vibrant city again. Day 1 Drive up to Malibu and we’d have lobster at Malibu Seafood on the ocean. Day 2 Disneyland and every bit of joy that brings with dinner at Rainforest Cafe (because it’s so ridiculous) in Downtown Disney Day 3 West Hollywood – walk around and talk and sit out the outdoor cafes. Drinks at the Abbey. Day 4 Pack a lunch from Kustaa Cheese and Wine in Culver City and head up to Will Rogers for a long hike and sunset over the ocean Day 5 A ride through Beverly Hills (in my car, not a tour bus!) and the fun ridiculousness of Wilshire Blvd and Rodeo Drive.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
It could never be just one person. Having left a 30-year career in television, I jumped into a whole new arena by opening a business six years ago. I wouldn’t be where I am today without the support of so many people and communities. Programs like 10KSB gave me a big picture vision of my business and what it meant to be a business owner down to the nuts and bolts of success. I am a certified WBE (Women Business Enterprise) and deeply involved with WBEC-West. I have received many business referrals from them, and their network is impressive. If you’re a woman-owned business, this is where you will find your tribe. Business coaching and weekly accountability have been the regular heartbeat that keeps me on track – Allison Maslan and Pinnacle Global Network have guided and inspired me for three years. My business partner Carlos Sapene has taught me so much over these six years. He is a marketing and creative genius, and I am regularly in awe of the vision he sees for our clients. Lastly, Suzanne Hebert, my life partner and love is my biggest cheerleader. When you own your own business, you ARE your business, so everyone influences every part of your life. I am very fortunate to have so many that lift me up.
1. Photographer Brooke Mason
2. Dana C. Arnett and business partner Carlos Sapene
3. Recording the Wicked Marketing Podcast. Available on Apple Music, iHeart, Spotify and wherever you stream.