We had the good fortune of connecting with Daniel Max and we’ve shared our conversation below.

Hi Daniel, we’d love to hear more about how you thought about starting your own business?
“This is going be tiring.” That was my first thought.

I don’t know how it works for other people. But, when I’m thinking about jumping into a long project with high rates of failure, I’m searching for a reason not to do it. My brain kicks into gear and unleashes all sorts of excuses why I shouldn’t go forward. From there, it’s jiu jitsu between the head and the heart. I imagine the same is true when opening a restaurant, writing a book, or training for a marathon.

Before Murmur, I was trying to do anything but start a company. I was in pursuit of security, status, and a paycheck – all the things my parents wanted for me. And I got them working as a lawyer at Uber. Or, so I thought.

As time went on, I could no longer convince myself these things were so important, that I liked the work, or that I even felt good in the environment. So, I left without a plan for what was next. That’s when thoughts of my own business surfaced. After I got over how hard it would be, my next thought was a touch more inspired.

“Don’t fear failure. Not failure, but low aim, is the crime. In great attempts it is glorious even to fail.” At some point, I wrote this Bruce Lee quote on the front page of my journal. A secret wish for myself. Well, the more I read it each day, the more I began to absorb the wisdom and slowly summon the cojones to start the wellness company that I work at today.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Murmur is a solutions provider for solo entrepreneurs working in health and wellness. We’re excited about the opportunity to create a sustainable economy around the valuable wisdom that this class of entrepreneurs brings to our lives. Coming out of the pandemic, we believe there’ll be a democratization of health and wellness services and are motivated to support to people making that a reality.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Sunrise surf at County Line Beach Coffee and the fish plate at Gjusta Spending the morning at the Huntington Library gardens. All the mole at Guelaguetza. Sunset stroll through Arroyo Seco Park. Drive up to the Angeles Crest Highway and watch the city lights twinkle below.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My business partner and friend Thomas Kim, for keeping me sane and motivated during this rollercoaster ride.

Website: www.visitmurmur.com

Instagram: @visitmurmur @hidanielmax

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.