We had the good fortune of connecting with Danny Herb and we’ve shared our conversation below.
Hi Danny, what was your thought process behind starting your own business?
One of problems I kept running into as a filmmaker, was finding locations to film in. Renting studios was always a pain in the ass. After helping a friend set up his second studio location, I decided I should open my own studio. I wanted to make a filmmaker friendly space to film in, so Rise Motion Pictures Studio was born. Plus, it has the added bonus, I can film there whenever I want.
Alright, so let’s move onto what keeps you busy professionally?
I started Rise Motion Pictures to produce content for myself (that would RISE up above the other content) that would help launch my career as a director. After a decade of directing, I still feel like I’m just starting. There is never enough to learn. But I’m ready to make some big strides as a Director. I’m most proud of my EMMY award winning show “Lishy Lou and Lucky Too” that I directed. Not only did I make something my kids can watch, but it was one of the most satisfying experiences I’ve ever had behind the camera. My feature film Hardcore Hearts, is now on Amazon and that’s a pretty big feeling of accomplishment for me. I’m excited for my new projects I have on the docket, and the content I’m producing for others. I’m very hopeful for 2021.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oh, man. I’m really bad at this. If COVID was over, I’d take him to NoBar my favorite watering hole, and show him my studio. That’s the only thing I feel like I would NEED to show him. Because honestly, I’d rather chill at home with him and just hang out, because my favorite thing in life if a good conversation. Maybe even get a game of D&D going or play some Catan or something. If we needed an activity to do, we’d go camping, to the beach, or go to Big Bear to snowboard. Eating? I guess Salsa and Beer and maybe Portos, but that’s because other people like it. Food is just so incredibly unimportant to me. I’m not at all passionate about it. I eat because I have to. I hate having to stop what I’m doing (especially if I’m in the zone) just to eat some food. It’s never the first thing on my mind, nor the thing I look forward to in my day. I let my wife decide where to eat because I couldn’t care less. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There isn’t just one person or thing that contributed to where I am today. The support of all my friends and family, is what really makes my life possible. I know that sounds cliche, but if you think about it, it really makes the difference between success and failure. My friends and family help bring business to my studio, they lend me their time and labor for free, they cover me while I’m hurt at home with a broken heel, some even loaned me money. I couldn’t have done it on my own. Not to mention the emotional support I get from my loved ones. My friends are the first I call when I want to make a film, and the ones I hire for crew. I think it has to be that way, because I thrive on collaboration.