We had the good fortune of connecting with Danny Star and we’ve shared our conversation below.
Hi Danny, how do you think about risk?
Risk taking has formed the foundation for my career. It was the origin. After the recession, the car dealership business was done. I knew I had to do something. Creating Website Depot was a risk worth taking. More than that, it was a start. Too often I feel, people realize that just “keeping on” is a risk in and of itself. To try and ride out the recession without switching careers may have seemed like “the safer bet,” but really, it was the opposite. Since then, taking informed risks, backed by research and following intuition, has helped in business and life.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The business got to where it is today through hard work, luck, and then more hard work on top of that luck. Eight months ago, I probably would’ve said that I was most proud of our growth. Now, one of the things I’m most proud of is how we kept going. We kept providing for our clients during the pandemic while never, ever ceasing to work. Website Depot came about through the Great Recession. From a small office somewhere in Van Nuys to the one we have today in Silverlake, the company’s just kept growing. We’re a small business that understands small business marketing. As a genuine Google Partner, we’re able to help any company to find and connect to more of their customers.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Heh, it’s different answering this now than it would have been before the pandemic. That said, outdoor brunch at Millie’s Cafe, at either location, is one of the best ways to step back into time. (By “step back into time” I mean “go back to 2019.”)
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family. Sure, it might be a bit of a cliche, but that’s only because it’s true. They’ve been there for me and with me at every step. I’m writing this during the pandemic, when things were even more challenging than ever. I’ve read and heard stories about people who were able to do great things without the support of their family, but I wouldn’t want to have to go through it. It may not have always been easy, but it was always great. While I’m writing this today for this specific thing, it will be true next year, in five years, and the time after that, too.