We had the good fortune of connecting with David Bishop and we’ve shared our conversation below.

Hi David, what was your thought process behind starting your own business?
For a number of years in my 20s, I lived overseas for months at a time developing Christmas ornaments, home decor, and table top for large retail. However my heart has always been in the garden. I managed to open our own company developing Home & Garden Couture under the Habitudes® brand and most recently launched www.elevationlivingwalls.com to connect people, plants and the communities that surround us…vertically. Having our own company has afforded us the opportunity to create meaningful connections with clients along the way. Our next big push is selling DIY vertical gardens, whether indoor or outdoor, edible or ornamental, we plan to distribute rotational, leafy greens, culinary herbs, and ornamental tropicals and succulents direct to verdant peoples everywhere. In building companies that best fit my shape, i’m given the opportunity to pursue projects and opportunities that bring meaning and purpose to my vocation.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I started art classes and specifically painting with oils when I was 10 years old. That set the trajectory for my life. Out of college I took a product development position designing Christmas ornaments in Hong Kong, China, Taiwan, Vietnam, and the Philippines. I launched Planet Import, Inc. in 2001 as a design, sourcing, manufacturing and sales organization, where I designed and sold well over a million planters. We launched the Habitudes brand to develop in-house creations for sale to distributors, large retail and big box stores. One of the things I’ve read and that has proven true, is that if you were to “do it all again, and plan it out from the beginning, the task would be too daunting, and would never be pursued.” So often times, putting your head down and working the business when your younger allows you to pursue dreams that have big potential later, without all of the worries starting a business later in life. I have played a myriad of roles from design, to development, manufacturing and sales and I can say for certain the most critical is sales. When friends approach me with great ideas, I always ask them if they are planning to do the sales. This is the singular task most people do not want to tackle, but makes or breaks the best of ideas. My ability to create great works is nothing without the ability to sell, whether visions, ideas, products or even what to eat for dinner.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite outing in Los Angeles is a visit to the Japanese Gardens at Yamashiro’s followed by a visit to the Magic Castle. When in Orange County it is usually Laguna Beach for drinks, I like Las Brisas for the location and a walk along the beach. We are the living-wall vendor at Roger’s Gardens in Corona Del Mar, so eating at their award winning Farmhouse and people watching at our living wall installation is always fun too.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I stared dating my wife at 19, married at 23 and 27 years later we’re still hanging tough and strong willed as ever. Her patience, guidance and belief in my ability to dream things into reality is impossible to overstate. I rise daily to earn her trust and devotion. I would also like to thank our early clients, that took a risk working with our young company. The great illustrator Tom Johnson, whom passed several years ago, but I had the privilege to work and travel with early in my career. My good friend and master potter Tom Wallick, who seems to be as well centered and generous as anyone I know. Pablo my garden shaman, whom I spent many a long day working side by side at the nursery. Each of you have taught me so much and I am grateful for their investment in me.

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