We had the good fortune of connecting with David Green and we’ve shared our conversation below.
Hi David, why did you pursue a creative career?
I spend my days researching, designing, prototyping and eventually developing a final product, pretty much all day and everyday. Whether it’s a new video game, stadium experience, an augmented reality tower at a music festival or a motion simulator with a virtual reality headset, each one brings its own challenges and each one requires a different creative solution. It’s that diversity of creativity and level of design that drew me to a career creating immersive entertainment and it’s still decades on what keeps driving me to build the next thing.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My art form is immersive entertainment. What sets me apart from others is the level I will take that immersion too in order to portray the experience. In Altered Mechanics, one of my latest ventures, I wanted to create a giant fighting robot experience. To do that I got an amazing small team together to create a unique, full motion simulator that would seamlessly consume the player, and matched that with the level of visual fidelity. With Warped Imagination, my consultancy, I pick clients who I believe share a similar vision to myself . They are striving to create the next thing in an industry or genre, but need my experience to blossom the idea and bring it across a line with them. I am proud of a piece when I see someone reacting in a way where the medium is no longer a part of the experience; it melts away. If someone tours an environment in virtual reality I want them to talk about the world not how great virtual reality is; if someone walks up to a two story tower displaying a fun house mirror of them and their friends at a music festival, I want them to immediately start dancing and interacting, forgetting the camera and the size of the screen, but instead directing their own little moment. To get to this point I learned some guiding principles through trial and error. When it comes to the experience, iterate till it’s polished. For the business, weigh that iteration against shipping a great product on time and to a happy audience. Don’t be precious about features. If something doesn’t fit the overall aesthetic, ditch it and move forward, always iterating quickly and getting constructive feedback at every turn.
Any great local spots you’d like to shoutout?
Two of the last startups I was part of were in Silicon Beach. For a tech head some of the biggest and most engaging startups have located here. One of the favorite spots for us to get some liquid thoughts was Playa Provisions in Playa Del Rey.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My father was the biggest influence in how I pursued my career as an engineer and a designer. As a child he introduced me to my first computer, helped me as I wrote my first code and encouraged me to be creative. As an engineer himself he had the toolset to teach me what I needed starting out and I learnt more from him than any teacher, manager or mentor I would later meet throughout my career.