We had the good fortune of connecting with Dena Crowder and we’ve shared our conversation below.

Hi Dena, what is the most important factor behind your success?
My Spirit is my superpower. Without hesitation I can say that the most important factor behind my success is my Spirit. Let me be clear: it’s not about religion or dogma. What I mean by Spirit is the place where the deepest part of me meets the deepest part of life. It’s the abode of consciousness and the hub of inner power. Now, this might sound odd in the midst of the current emphasis on branding, brand alignment and the latest “ business hacks” that purport to give you an edge. All of these are tactics. And while tactics are helpful, they are not the source of success. In fact, my ability to connect people with their own Spirit and inner power is why my clients- visionary leaders, founders and gifted creatives- top in their field- choose me as their guide. My inner connection pays twofold dividends: it allows me to be clear, vital, and on the right path personally, and it also differentiates my brand.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
For many years, I had a career that did not yet exist in the culture. People would scratch their heads: “Now, you do what again?”   Even if I repeated myself, they’d often reply with: “but how do you make money?” assuming that what I’d just described was some sort of weekend hobby.

In the early days of my business, I gave a lot of workshops to business groups, including chambers of commerce.  After one such workshop, an older gentleman approached me.  “Wow, well done,” he said.  “You did such a great job that I’d like to contact your boss.” This happened frequently.  In other words, even when someone saw me in action, they supposed that I was an underling, teaching someone else’s method.

Sometimes, the realization that I was the founder of a method that was helping people to connect with their inner power and align with their Divine Assignment invoked fear.  I never will forget a conversation with a German psychologist who was visiting California.

“I have heard so many amazing things about the results your clients experience.”  She was smiling and buoyant.  “I’d love to meet the founder of the technique.”  When I replied that I was the creator, her smile evaporated.  In its place, silence and shock.  She began to shake her head “no, no, no, no” and without any further explanation backed away.

This incident captures one of the obstacles to being an original artist.  And it highlights the challenges of being a creator who doesn’t fit the culture’s model for who is allowed to and capable of inventing frameworks for success.

Let’s distinguish between SHALLOW success-⠀⠀⠀⠀⠀⠀⠀
based on money, status, fame, degrees, numbers of likes and followers
DEEP Success-⠀⠀⠀⠀⠀⠀⠀⠀⠀
which occurs when you’re tuned in and turned on, your personality aligns with your soul + serves a purpose higher than your own needs.⠀

Deep success isn’t easy.  But it’s worth it.  If you’re bringing a fresh perspective through your work, you will face backlash.  It’s inevitable.  But it doesn’t need to stop you.  Remember: we’re not here for easy.  We’re here to make a difference.

I have triumphed in the face of any and all obstacles by reconnecting again and again to my Spirit.  That’s my superpower and yours too.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Welcome to LA! On this tour, we visit the LA Arboretum, bring a picnic (with wine!) to a Hollywood Bowl Concert, have a Dim Sum adventure in Alhambra, do the “Pretty Woman” and “Beverly Hills Cop” shopping tour of Rodeo Drive, stroll the Hollywood “Walk of Fame,” look out on the city from the Griffith Park observatory, taste authentic soul food in South LA, experience authentic Italian at Angelini Osteria and Mozza, and authentic Indian cuisine in Artesia, visit historical sites ,like the Watts Towers and Union Station, hike a trail in Malibu, pop into a healing sound bath in Venice, and enjoy a leisurely brunch at Shutters on the Beach in Santa Monica. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to dedicate this shout out to my ancestors who have infused me with great wisdom, resilience and magic. I’d also like to thank all of my teachers and clients who have gifted me in ways too numerous to mention.

Website: https://www.denacrowder.com/

Instagram: https://www.instagram.com/dena.crowder/

Facebook: https://www.facebook.com/dena.crowder.9/

Youtube: https://youtu.be/TPOW1ZbGiSA

Image Credits
Caroline White Photo TEDxDelthorne Women

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