We had the good fortune of connecting with Desiree Guerrero and we’ve shared our conversation below.
Hi Desiree, what’s something about your industry that outsiders are probably unaware of?
For years, people believed they only had two choices when it came to jewelry quality– gold plated or solid gold. My mind was blown about two and a half years ago when I was sitting on the B train while living in Brooklyn and Googled, “Is there a metal in between gold plated and solid gold?” That’s the first time I had ever heard of gold filled. As I searched high and low for jewelry made from gold filled, I was (and still am) struck by how inaccessible it is. That’s when RCHL was born. We’re on a mission to democratize the jewelry industry and make quality affordable jewelry accessible to everyone.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Access is a word we use a lot around here. My team and I talk frequently about how we can live our mission which is to make quality affordable jewelry accessible to everyone. I think at the heart of it, RCHL is so much more revolutionary than the metals we use. I mean don’t get me wrong, we take pride in the fact that we have rings as low as $10 that you can wash your hands and generally live your life in but for us it’s so much more than that. As we continue to grow, our goal is for every person who stumbles onto our Instagram or website to find someone they can relate to. Whether it’s the person that piece is named after or the person who’s wearing it. We want to build human connection in a way that’s never been done before in this industry.
Any great local spots you’d like to shoutout?
I love Downtown LA. Maybe it’s because I lived in NYC for a year, but I love the hustle and bustle of that area (and the fact that you can walk to so many places). For food, you can never go wrong with Sushi and Teri in Little Tokyo or a visit to Grand Central Market. I also love strolling through The Last Bookstore. If you head west towards the ocean, Abbot Kinney is a gem of a street with so many great restaurants, coffee shops and the charm is unbeatable. I recently took one of my closest friends who was visiting from NYC to Abbot Kinney and then we walked to the beach where he got to see the sunset over the boardwalk and I feel like that’s the epitome of what Los Angeles is all about.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My Momma without a shadow of a doubt deserves every dedication I do for the rest of my life. She has sacrificed so much for me throughout my life to make sure I had every opportunity and every chance for success. Not only did she give me my first “investment” of $300 to start RCHL, but she continues to be an advocate for us every step of the way. I couldn’t do what I do without her in my corner.