We had the good fortune of connecting with Diana Lecompte and we’ve shared our conversation below.
Hi Diana, we’d love to hear more about how you thought about starting your own business?
Hi, thank you for having me here! I think I didn’t think about it enough, if I had thought about it too much, I wouldn’t have done it. Starting my business was like jumping into the void by parachute. It was trusting in our idea and in our abilities to overcome challenges, it has not been an easy path, but it has been very exciting.
It all started in 2018 when the boyfriend of one of my best friends asked my business partner Ana and me to help him make the engagement ring. And so it was, that was our first engagement ring! This made Ana and I go back to an idea we had around 2016 when I was finishing my MFA in Jewelry of having a business together, so we decided to team up to potentialize our talents. That’s how we made some jewelry samples, we made a lookbook and line sheet and we started sending it by mail to all the coolest stores hoping that someone would answer us.
And one day I found an email in my inbox from the Executive Vice President of Barneys New York asking if we were at Paris Fashion Week. It seem like a dream and we were a bit far… in Bogotá, Colombia (I remember I was in my room in pajamas, nothing fancy LOL). A few weeks later we were able to coordinate a meeting in NY and although we did not get the response we expected at that meeting, I love telling this story because that is how we started and what has always made us dream big, no matter where the business is located. And after that we have being making some noise in the fashion industry, our designs have been also featured in the past on publications such as Cosmopolitan, L’Officiel Thailand and Ukraine, Who What Wear, Teen Vogue, Allure, etc; celebrities like Academy Award nominee actress Hailee Steinfeld, Emmy Award winner actress Mia Goth, Dove Cameron, Rosario Dawson, Issa Rae and Sophia Lillis have modeled our pieces. The brand has also been praised by actress and fashion icon Kate Bosworth.
So, looking back, I think that not everything has been so well thought out, but it has been a great journey. I would describe our business the same way we describe our jewelry “Any difference among our pieces is a virtue and not a fault. Every imperfection and displacement of form is entirely intentional in each piece. Everything is handmade by skilled Colombian artisans.” So, every fault in our journey is a virtue, we learn from it, and it has made us stronger.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
What sets me apart from others is that I design and create sculptural jewelry. As an artist and a designer I have been struggling all my life to make perfect drawings and renderings to tell what I have in my mind and it hasn’t been easy for me. So I found a way to draw in the space, around the body of the wearer through the jewelry, creating stories and interaction between the piece and the user. It hasn’t been easy, but I have learned that difficulties can be an opportunity to grow. I am excited to see how our brand evolves, incorporating more sustainability, innovation, and collaboration.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
LA holds a special place in my heart. I lived there a few months in 2015 and I remember that I loved biking in Venice beach, having a drink at the Ace Hotel or Perch Rooftop, and going to the LACMA or the Getty. But let’s take a tour around Bogota, my current city! First stop some shopping at StDom, it is a store that showcases the best Colombian designers, just a hint you can find our jewelry pieces there. Then go to the Gold Museum, the perfect place for a jewelry designer where all that glitters is actually gold, having lunch at El Chato, next some art galleries at San Felipe to get inspired and the day can end on a nice rooftop like Odem or Apache.
Who else deserves some credit and recognition?
Well, I believe in the power of connection and how everyone you crossed in your path has some kind of impact in your life. In that spirit I would like to give a shout out to all the women in our lives who helped us get here. From the women in our family who nurtured our talent and encouraged us to chase our dreams, to the businesswomen and artists who collaborate with us, and the female friends who have been rooting for us since we were starting, I want to celebrate the power of women connection and recognize how important it is to have this loving circle surrounding you. In our latest collection we even named some of the pieces with the names of women we love and feel grateful for their role in our lives. And to my familia thank you for believe in this dream, I wouldn’t be here without you.
Daniella Benedetti, Juliana Prieto, Salome Coronel