We had the good fortune of connecting with Dilpreet Shah and we’ve shared our conversation below.
Hi Dilpreet, can you share the most important lesson you’ve learned over the course of your career?
The most important lesson would be the importance of personal branding. Personal branding is the practice of an individual marketing themselves and their career as brands. It is the ongoing process of establishing a prescribed image in the mind of others about an individual, group, or organization. No matter how good you are at your craft, or how skilled you are, you have to market your business right in order to be successful. There is no business without marketing. It is what helps businesses grow efficiently and reach new heights.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Art has always been close to me. The idea of communicating through a visual display of my ideas has always fascinated me. I believe it is an effective and beautiful way of expressing oneself. Photography is one such communication method and is a different language for me. It is something that sparks conversations and brings me joy. Looking for varied aesthetics and curating them has become beyond a hobby now. I enjoy doing fashion and product work. I love shooting on locations, but at the same time I love the control that I have while working in a studio environment. I love minimal aesthetics and have a thing for wide angled fashion photography.
I am where I am now because of my consistency in delivering good work, in my art style, and being myself. My curiosity drove me to explore more and teach myself over the years. I am always open to experimentation, new ideas and suggestions. I have always been very detail-oriented in my work, and that is something for which I have received a lot of appreciation.
My journey till now has been a mix of both highs and lows. I have had my fair share of problems along the way. But I was surrounded by some supportive people who helped me through and through. I come from a purely technical background. I did my bachelors in Mechanical Engineering, but I perpetually had an inclination towards the creative field. I grew up in a family with no artists, so it was difficult for my parents and everyone to understand when I said I wanted to pursue a career in photography. But nevertheless, they were supportive. They had their reservations, but my dedication and passion convinced them.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
LA is such a huge place, so many gems that I think even a week would be less to explore the city. But to show the true essence of Los Angeles, I definitely have some spots I’d like to take my friend to. The week would definitely start with rodeo drive and LA shopping at its finest. I believe a meal at Urth Cafe would highlight the brunch culture in LA. A visit to the Santa Monica Beach, and having the famous burger from Pier Burger and then cycle down to the Venice Beach would be a beautiful thing to do. Being an art person myself, I’d love to go to a museum, either LACMA or Broad. I am a sucker for sunsets, so I’m definitely taking my friend to some sunset point. My favorite is Point Dume at Malibu. Nights would include going to spots which give the best views of the city.
I’d love to end the trip by getting coffee from Alfred Coffee and then hiking to the Hollywood sign, though I am not a huge fan of hiking myself. The trip will probably end up by watching sunset at Dockweiler Beach, and then getting a burger from the famous In & Out on the way back to the airport.
Who else deserves some credit and recognition?
There are so many people I am grateful for.
But first of all, I’d like to give a huge shoutout to my parents and brother, who have always been so supportive, no matter what. They are the reason I am here. Even though I did my bachelors in engineering, I knew I didn’t want to make a career out of it. I always wanted to pursue visual communication, and my parents never said no to do that. They were always there to help me financially and emotionally. They have always wanted what’s best for me.
Secondly, I’d like to give a shoutout to my friends, who actually saw what I was capable of and were always there for me. They never stopped believing in me and kept pushing me to achieve greater heights.