We had the good fortune of connecting with Dorsa Vaziri and we’ve shared our conversation below.
Hi Dorsa, what do you attribute your success to?
For WOW Rolling, the most important factor that continues to bring success for the brand is our community. The Orlando roller skating community is filled with talented, kind, intelligent skaters that bring something different to every corner of our scene and makes skating in Orlando so much fun. I’m grateful for all the friends and connections I’ve made through skating and being able to give back to my community through this brand is my definition of success. I feel honored to be apart of so many people’s skate journey through hosting meet ups, providing skate services and giving encouragement to everyone on wheels. The success of WOW Rolling would be nothing without the Orlando skaters that have shared a space with me since day one and continue to support this dream of making skating more accessible to everyone. There is no better feeling than someone telling me that they’re feeling more confident while skating because they met friends at a WOW meet up and know they have a source of support through our brand and community.
Alright, so let’s move onto what keeps you busy professionally?
I’m so excited and proud of the WOW Rolling Pop Up Shop. This physical space would not have happened without the help of my friend and fellow business owner Kierstin of Bark Orlando. The way she handles her business and the way she’s grown definitely inspired me and the way I wanted to operate as a small business. It wasn’t easy to get to this point, and we have a lot of big dreams we’re working towards, but Kierstin took a chance on me and gave me the stepping stone to build a hub for all the things we need as skaters in our hometown. Orlando has amazing rinks and skateparks but was lacking a quad skate shop with gear and specialty items that our skaters wanted to see in person. This space has allowed me to grow as a business owner and given me space to create more events, opportunities and fun within the Orlando skate scene. One of the biggest lessons I’ve gained in this process is speaking things into existence and utilizing your network of people. I used to keep all my ideas locked away in secret and as soon as I let go of that fear of missing out or dropping the ball, and I started sharing my dreams of having a skate shop for quad skaters, more and more people were supportive of this endeavor which led me to the perfect timing of the pop up shop coming together.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In Orlando, our food and drink scene has grown exponentially so this is a tough question to answer because of the amount of wonderful things to do in our city. To start, we’re going to need some coffee, so definitely make a visit to Lineage or Deeply coffee near downtown Orlando. The best breakfast sandwiches are either from Deli Desires or Stasios. If nature is more your speed, Mead Gardens and Leu Gardens are a great way to spend the afternoon. Looking to buy a plant of your own? The Heavy is a one stop shop for all things greenery and gifts. The best bar in town is Whippoorwill Beerhouse and you can even take the drinks to go! Tori Tori is the place for cocktails and elevated bar food and Domu is the spot for ramen. If you’re a skater, you have to check out Orlando Skate Park or drive right outside of town for Minneola Skatepark. More into dance skating? Semoran Skateway is the skating rink I visited as a child and they’ve recently made some upgrades so definitely take your friends skating!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
WOW Rolling would not have even gotten it’s start without the support and encouragement from my partner Grant. He’s been alongside with me on this skate journey from helping me build skates to helping me open up my pop up shop here in Orlando. His guidance, kindness and understanding while WOW grew quickly is something I hope every business owner has in their corner, because he’s truly helped me feel ready for this chapter of my life. I would also like to give a huge shout out to my mom for taking me to the skating rink as a kid, even if she had to work on her laptop in the cafe to get things done. Who knew those birthday parties and skate nights would turn into a full on passion for my career? I’m very lucky to have the support system I have.