We had the good fortune of connecting with Doug Woolverton and we’ve shared our conversation below.

Hi Doug, we’d love to hear about how you approach risk and risk-taking
I believe taking risks are a huge part of being a successful entrepreneur. Taking risks for me personally have definitely advanced my career and credibility in my business. When I was in college I would practice 8 to 12 hours a day as well as taking a full credit class schedule knowing what work I put into being a musician I would definitely get out of it. After I graduated I immediately placed myself in environment where I could network network network! I took a lot of risks. Asking people that I respected that may not have known who I was at the time, to sit in with their band. I met a lot of amazing musicians this way and continued to become a far better musician than when I graduated college. And then created a website, create a logo, and started my own band. I invested a lot of money putting this all together which one would say is also a risk. I believe the music industry has a lot of risk. There are constant ups and downs of when you are busy or when you were not in regards to touring and performing. And there’s always the chance that like this pandemic shows, the industry could be completely and entirely shut down and all of us are out of work. The music industry is not always a stable industry and consistent. I have had the great fortune to perform with some of the greatest musicians and people in the world and have accomplished the highest awarded music accomplishment last year when I was nominated for a Grammy. I do believe all the risks I took and continue to take have led to my success path. I have so much love, guidance, and support from family, friends, professors, musicians, fans, and my relationship which continue to help encourage me to persevere, take risks, and always aim for the stars to accomplish and achieve my goals. Risk is like walking. 1 foot in front of the other. The risk of lifting and placing 1 foot forward, not knowing if there are any obstacles that may or may not get in the way and create a possible fall. And sometimes your foot might slip and you might fall. But the most important thing is trusting that you’re moving forward and always keeping your focus on your goals and they will come true. Take the risk. It’s all about believing in yourself and being a good person. 

Alright, so let’s move onto what keeps you busy professionally?
I’ve been playing music since I was seven years old and I’ve had the pleasure of literally growing up with music and musicians my entire life thus far. And because of that I developed a lot of natural ability at a young age. I remember the first time I played music as a kid in my heart and soul had a transformation. And I knew and continue develop my understanding that playing music for other people and performing is the greatest feeling in the world. I have the luxury of performing all over the world to so many people. Music being the international language allows me to connect and relate with everyone. I love that! In college I would practice 8 to 12 hours a day and I said pretty high goals for myself. It’s amazing how looking back at that goal sheet I can literally say I accomplished all of my goals. Which of course makes me continually set new goals. Main goal being that I wanted to be a professional touring musician. I say too many high school students and college students around the United States when I give clinics, to be careful what you wish for because there’s a very great chance that it will come true. I share my goals that I set and accomplished in the very next sentence shared to the students that I now tour over 200 shows a year. (Pre COVID). Touring that much does have its hardships. I was married (now divorced) and have a six-year-old son. My son is and will always be my greatest accomplishment in life. He’s the best! A lesson that I continue to learn is that the more you put into something the more you’ll get out of it. Attention to detail, hard work, focus, and passion for what you’re doing will all reflect in yourself and your product/business.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting the area, I would have to say to show them the best time ever, we would hang out in Hermosa beach where my girlfriend and I live. There is so much to do and it is absolutely gorgeous! We would go to Zanes on pier Avenue for dinner one night for sure. We would head to the beach daily. Several nights we would pregame at our house on our outdoor patio with some amazing cocktails and our fire pit before heading back down to the Lighthouse or any of the amazing places that had live music. We would catch the sunset on the beach and then grab the bikes and cruise the strand. So many fun things to do in Hermosa Beach.

Who else deserves some credit and recognition?
I definitely have a lot of people to credit for the success I’ve had in my continued career. My trumpet teacher Dr. Grant Manhart, my entire family, my son Everett, my beautiful and loving girlfriend Shari, and my friends and fans that continue to show their support in the most amazing ways. I would not be in the career path that I am if it weren’t for all of these amazing people in my life. My personal “shout out” would be to my son Everett and my girlfriend Shari P. They are my rock and my foundation and my reason to always be the best I can be.

Website: www.dougwoolverton.com
Instagram: Woolve2
Twitter: @dougwoolverton
Facebook: www.facebook.com/doug.woolverton
Youtube: woolve2

Image Credits
David Lee Black, Marilyn Stringer, Jim Boyd

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