We had the good fortune of connecting with Dr. Jules Medina and we’ve shared our conversation below.

Hi Dr. Jules, we’d love to hear about how you approach risk and risk-taking
“Motorcycles are dangerous, though, living in complacency is lethal.” Most people when parting will advise each other to take care, perhaps a more rigorous approach to things would be to advise each other to take risks. Obviously, risk and physical danger should be approached with absolute caution, although, when taking risks with ideas and choices in one’s medium caution plays another role. In my work taking risks means pushing the envelope past the status quo to achieve a vision. Perhaps, risk taking has less to do with taking a leap of faith and more with trusting one’s creative process and following through with rigorous craftsmanship and visual, material balance. I’m not here to re-invent the wheel with my bikes, my purpose is to find a point-of-contact between ideas, machine and design between the the things I deem beautiful. Yes!, I make beautiful machines that can be dangerous. But, ask yourself, is it worth living, for something you are not willing to die for?

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
To be able to contribute to motorcycling is an honor. My builds are inspired from an education with a BFA from Humboldt State University and an MFA in Cinema from Syracuse university, as well as from Road Racing since I was 12. I love materials, surfaces, design, color, ideas, visual strategy, machines and, I love motorcycling. It was a no brainier to bring my efforts together to make art out of motorcycles, or motorcycles into art.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A ride up HWY 2 to Nucomb’s ranch for beers. Then head over the hills to Vasquez rocks. Cruise up to WIllow Springs international raceway top see the old beast. Head back to Lancaster for lunch at Foxy’s landing. Wiggle through the hills over to the coast and head out to Jalama beach for the best burgers on the planet and some epic camping.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shout out to: Don Anton, Owen Shapiro, Dimitri Mitsanas, Katherine Stazer, Devin Henriques, Pedro Cuperman, Lorenzo the Parrot.

Website: Formula750.com

Instagram: @formula_750

Image Credits
Personal photo: Daniel Bergeron

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.