We had the good fortune of connecting with D’Vonte McKneely and we’ve shared our conversation below.
Hi D’Vonte, how do you think about risk?
Risk-taking is essential without risk I personally feel you’re doing yourself a disservice. No one became successful playing it safe, to get to where you truly want to go you have to be willing to put yourself in uncomfortable positions, and when you do take those risks that lead to opportunities and innovation. Risk has played a huge role in my life I wouldn’t have my own hat company if it wasn’t for the risk I took to just start.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
what sets us apart from other hat companies is our quality, authenticity, and attention to detail. We aspire to tell a story with every item that comes out. We also find unique ways to incorporate Our culture into every design to shine a light on the black community. What I am most proud of is the lives we can touch and the smiles we can create with each item that comes out. We got where we are today through consistency and listening to the feedback given to us by our customers, we prioritize the 3P’s People, Process, and Products, and listening to ur people is probably the most important for our growth and it wasn’t easy to come to the realization but through trial and error, we found what works for us. One of the biggest lessons I’ve learned throughout starting and maintaining a business is that things don’t always go right, somethings take longer than expected or maybe you may not get the reaction your looking for from customers on a specific item but none of that matters more than how you react, adapt, and move forward from any sitaution.
Who else deserves some credit and recognition?
My Family and friends deserve the most recognition the endless love, and support that has been given to me from the beginning is everything I needed to stay on track and keep going during those hard times. I want to also thank my daughter my number one supporter and the reason I work as hard as I do without her I wouldn’t be half the man I continuously strive to become. Lastly, I want to thank our customers and supports for all the love because without them none of our success could be possible without their contributions from buying our items to reposting our content on social media it all goes a long way to helping us create this empire.