We had the good fortune of connecting with El Faheem Vercher and we’ve shared our conversation below.
Hi El Faheem, what was your thought process behind starting your own business?
The process behind starting my own business began by working in a mundane atmosphere for a very well known catering company and feeling that I was overlooked in my day to day successes. At my previous position, I was often over looked for promotions and my ideas were used without any acknowledgement. This was very discouraging and often shifted me into a depressive state. This did not only impact my work ethic, but it also began to impact my daily personal life. My wife was able to help me determine my passion and encourage me to take the steps to be my own boss. Once I had that support, I was able to build a strong foundation and grow from there. The progress and success I’ve had over the past year has really helped to build my confidence and feel secure in my ability to provide for my family and be happy in my career. During my adolescents years, I remember my parents having to prioritize work over school or family events, so the flexibility of building my own schedule is definitely a plus. My business gives me the control to be happy and successful on my own terms.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I thrive in flavors! Growing up with an African/Creole heritage, I enjoy creating different fusions and taking a traditional dish and adding my own twist. I’ve spent the last month in Bobo-Dioulasso, Africa learning new techniques and establishing relationships with international spice companies to develop all natural no/low sodium seasonings. Here in America, minorities often suffer from many diseases such as diabetes and high blood pressure. My goal is to develop flavorful seasonings with as little sodium as possible. We truly are what we eat and if we can change what we eat without losing flavor we can build a healthy lifestyle for the following generations.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First I would suggest cruising down Crenshaw Blvd to check out all of the important landmarks . Then, I would take them to visit my families business, Beverlywood Tobacco. It is a great place for conversation and just a chill environment. I also enjoy Swingers on Beverly Blvd, a old school café that has a versatile menu and friendly service. I would catch a show a the Mint, a intimate local venue on Pico Blvd. Lastly, I would suggest taking a drive on the 405 north, take the sunset exit west to the beach and then park by Gladstone and enjoy the water. I will forever love my city!
Who else deserves some credit and recognition?
My wife has always encouraged me to strive for more and to not be afraid of my possibilities or failures. My mother who has always provided me with love and support. Also, my grandparents for instilling a love for food in me since an early age. My friends who have always been an open ear and open mouth, lol. & To LAs greatest legend, Nipsey Hussle, for always reminding us that life is a marathon and not a sprint.
Facebook: El Yeah Catering
Other: Email: ElYeahCatering@Gmail.com