We had the good fortune of connecting with Elizabeth Endres + Dale Stabler and we’ve shared our conversation below.
Hi Elizabeth Endres + Dale Stabler, we’d love to hear more about how you thought about starting your own business?
Sweats & The City all started with the goal of creating an online community where we could discuss the booming fitness scene in New York City. When we first started exploring boutique fitness ourselves, we quickly realized that for something that had such an impact on our daily routine, productivity and overall well being — there wasn’t a resource that would offer insight, tips and information that would help us navigate the fitness scene. Quickly, Sweats & The City was born – and it expanded to all things health, wellness and fitness. We then launched our app ORRO during the pandemic, which is a virtual fitness platform that offers hundreds of live + on-demand online fitness classes from instructors all over the globe, for one subscription price. This was created out of the need to get that “boutique fitness” experience we know and love at home. Everything we have created, has really been a personal need that we were looking for in the fitness market. Approachable, relatable and useful – with a strong community. We have always put the community first and respond to the market needs and figure out how we can best help them in their fitness journey.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
NYC: Casa Cipriani
La La Land Kind + Cafe
Lindy Lin Photography