We had the good fortune of connecting with Emily Sinclair and we’ve shared our conversation below.
Hi Emily, we’d love to hear about how you approach risk and risk-taking
My whole life I’ve had a positive mindset of a glass-half-full person. Some friends like to joke and call me “The Modern Day Pollyanna” because I always look at the bright side of things. That translates in my life & career very well because I don’t see risk with 2 possible outcomes of positive vs negative. I see risk mostly as an opportunity for growth or re-imagination. If there is some amount of failure, or not exactly the desired outcome was achieved, I fully believe there is still always some kernel of wisdom that can be derived from the outcome, that often propels me into a new direction that ends up being better than I could have imagined. This is pretty much how I live my life and how I’ve focussed my mind on my business.
My residential real estate sales business is certainly no stranger to risk, to highs and lows, and opportunities for re-invention. This is why I think when I moved into real estate full time a few years back, I didn’t let myself think about the risk because it can be paralyzing. The old saying of “analysis paralysis” is a real thing! So I prefer to focus my attention to my desired outcome while taking the leap. My clients come to me and refer me to their friends & business partners because of my ability to assess “risky” moves in real estate, and for my honest yet optimistic approach to the transaction.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Before taking the leap and moving into Real Estate I told myself, “The world doesn’t need another real estate agent,” but I was thinking too limited. The world DOES need a GOOD real estate agent, one who brings more to the table than the average salesperson, just looking to close a deal. I realized that my passion for helping people, advocating for them, educating them on what could be a good deal, seeing past a home’s issues and unrealized value and doing it from a heart-centered place sets me apart from the rest. It is possible to do business and fight hard for clients with fairness & kindness. This is why 95% of my clients are all referral based, clients continue to refer me to their friends/neighbors. I’m especially proud of the moments when I am referred to a client who has struck out repeatedly trying to get their offer accepted. First, I listen to them and empathize with their experience. Next, I educate them on how we’re going to do things differently from my track record of success. Finally, after we’ve found a property they want we’ve done a 180 degree turn, and I’ve gotten their offer accepted on the FIRST try. The surprise and delight that it IS possible to get what you want by negotiating shrewdly, working with exceptional mortgage professionals who make the process as streamlined (read: easy), and keeping my client informed every step of the way until I hand over the keys at closing. It’s a great feeling to know that I’m making someones dream a reality!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Being from LA I am always excited to show friends an insider look at LA, that is not what they’d think of from the typical LA experience. I would take them on a multi-day adventure to some of the lesser known areas, along with the quintessential Hollywood experience. I would definitely take them on a guided van tour of Hollywood homes as a primer. The drivers are LA natives, have very quirky stories to tell about Hollywood lore, and let’s face it, its fun being driven around LA and not having to navigate the traffic and street lights.
Then I would take them off the typical route up to Montrose, which, in my mind is like going back in time to Pleasantville, the mainstreet, Honolulu, is filled with everything from old timey shops (read: Mrs Roper’s Mumu dresses), to bustling fun sushi and wine bars, an vintage toy store that rivals Toys R Us, and even a few dive bars thrown in there. The tree lined street is filled with twinkly lights and it harkens back to the bygone area of Americana, but right here in LA.
I’d also take them to Malibu by way of Topanga Canyon to stop and enjoy the eccentric shops along the road. I love Hidden Treasures vintage shop for its assortment of bizarre props and clothing. Then stop at Inn Of The Seventh Ray for a delicious meal that feels like you’re dining in a fairy garden. Then we’d hit El Matador State Beach because of its beautiful long sprawling beach and accessible parking. Because in LA, parking is always a consideration.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I unequivocally would not be where I am in my real estate career today without the support, love and mentorship of my Broker, Courtney Poulos. Courtney believes that we rise by lifting others, and she practices that daily by educating her agents at the brokerage with step-by-step, guidance for the myriad situations that come up when selling real estate. So many bright-eyed agents pass their license exam, but then they lack the day-to-day knowledge for how to get started, etc. I interviewed 8 different brokerages, from boutique to mega-brokerage to potentially hang my license with. None of them filled me with the confidence and inspiration that Courtney did. Her 8 week agent ascent program was immersive, and chock full of real life stories from her 15+ years selling real estate. I could not have asked for a better primer to start my career off, and to this day when I remark that I closed 63 transactions in my first 2 years I know in my heart I could not have done it without Courtney’s expert training and the opportunities she pulled me into. Courtney is highly ethical AND heart-centered, two traits I also pride myself on so I knew I had found my tribe at ACME Real Estate and with Courtney.
Photo credit: Sam Wadieh @shotbywads