We had the good fortune of connecting with Emma J. Carter and we’ve shared our conversation below.

Hi Emma J., how did you come up with the idea for your business?
It started inside my car in Malibu driving with my best friend. We had expected to go to the beach for the day and enjoy the sunshine before I had to take her to the airport for her to flight back home to Canada. We got closer to the beach…complete overcast. You couldn’t even see the ocean. That then lead us on a drive through a beautiful coastal neighborhood with stunning homes. I started talking about what the inside of peoples garages looks like (Yes, this would be a normal conversation for me). She then pointed out she knew this person who became an Organizer. I looked at her and said, “That’s not a thing!” After dropping her off at the airport, I went home and started googling Professional Organizers. Turned out…it IS a thing! I launched my business 3 months later.

What should our readers know about your business?
My business focuses on helping clients reach their organization and spacial goals within their living space by creating custom systems for their lifestyle. At first, prior to Marie Kondo and the Home Edit revolution, it was difficult to explain to people what I did for a living. Now, as soon as I say what I do, people know because the industry has made major leaps and bounds over the past two years. Now people understand the value of a Professional Organizer. It’s a certain type of service that takes a paticular person who uses both sides of their brain. To most people, dealing with clutter, moves, renovations and life transitions can be daunting to take on all on your own. But now that there’s companies out there that can take care of these things and details for you. And it’s worth every penny! People assume organizing services are expensive, but when you weigh the pros and cons of the life you can live more organized with systems in place, it’s worth the peace of mind. For customers that are worried about cost, time and of course Covid restrictions, I now provide an awesome virtual organizing service that can be available to anyone anywhere! Small business owners had to get creative during covid and pivot to what the market was asking for. Virtual Organizing services was it!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love our art scene in LA. For those of you who haven’t been, the Getty Center is a must. Take a picnic and enjoy the grounds. It’s the best when you can get a clear day. The view on all sides is amazing. Another one of my favorites is The Observatory. Go for sunset. It’s stunning. One of my favorite food spots, that’s an LA staple, and when I moved here, the first place I ate at, Fred 62. Try their Thai Cobb Salad. It’s delish! Then of course, you can’t forget about Brent’s Deli in the valley. It’s the BEST deli in LA. I’m sure this statement will cause a debate within the deli community, but it’s true. Brent’s is the best. Do yourself a favor, and grab a chunk of their famous bbq smoked codd on the way out the door. Unreal! I’m also a big sucker for amazing architecture, and LA has some famous homes. The Hollyhock House is a must visit. The grounds are so neat and the way they restored the home is breathtaking. It’s Frank Lloyd Wright beauty at its finest. Then, another must do, Lawyr’s The Prime Rib house on La Cienega. It hasn’t changed since I was a kid. I don’t even think it’s changed much since my Dad was a kid! Get the shrimp cocktail. Biggest shrimp you’ve ever seen. And the prime rib of course! Sharing is the way to go here. Portions are HUGE!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family’s business, Perma Construction in Victoria, British Columbia Canada. I grew up on a job site. I love building, design and project management. It’s a part of my makeup. My Dad started the business 45 years ago. My brother is now taking it over. I’ve been lucky enough to not only visit Canada often for family, but I have Clients there as well. This has led me to be able to help in certain aspects of the business when needed. My family has always talked about building and development, so it’s really natural to seek each others advice on projects. So, my Shoutout out goes to my brother David Josephson. I think telling the story of a family business being passed down to the next generation is special, and he’s currently working on so many cool projects to bring Perma to the next phase of what the company will look like in the future.

Website: www.itsalifestyleorganizing.com

Instagram: www.instagram.com/lifestyle_organizer

Linkedin: www.linkedin.com/in/lifestyleorganizer

Facebook: www.facebook.com/itsalifestyleorganizing

Other: www.itsalifestyleorganizing.com/book-now FREE 15mins Consultations available! Book here!

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