We had the good fortune of connecting with Emmanuel Brossard and we’ve shared our conversation below.
Hi Emmanuel, what’s one piece of conventional advice that you disagree with?
I often hear that we need to have a specific goal when starting a project or have a target audience. I didn’t really worry about that when starting Encore French Lesson’s Instagram. The main intention was to force myself to always improve the way I teach French to my private students by creating educational French posts in a minimalist and appealing design and share it online so others would benefit from it. One year later, Encore’s Instagram got over 100k followers. The feedbacks from our community give me a sens of direction of what to create, what I could sell on top of our French lessons and I can see what is my main audience through analytics. To me it was mainly about improving my own skills and expressing my creativity while helping others with French. We now have an active community of 350k followers combined with TikTok. Little did I know so many people wanted to learn French on social medias!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
It started in Los Angeles when I was giving private French lessons while studying. I wanted to focus on teaching colloquial French, Because the French people learned in school was sometimes too formal and often unnatural which would surprise learners when traveling to francophone countries. A few years later, I started Encore French Lessons’ Instagram page, I thought the majority of the educational content I saw online looked outdated. So I studied a little bit of design on YouTube and worked on creating eye catching and clearly explained French related posts and recorded my voice on it. The feedbacks I got from the audience happened to be very encouraging. The most challenging part was in the beginning to not lose faith in the fact that I could make a living from French lessons one day, which was really hard to believe when I started. Some clients would last minute cancel and sometimes I didn’t feel respected and would lose faith. What really helped was to have them sign an agreement, and also I noticed that as my rate was increasing, I attracted better clients. Today I am proud to say I help more than 350k people learning French online combined with our TikTok and our inquiries for French lessons increased accordingly. I now hire and train native teachers to work with Encore French Lessons and have exciting projects.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend from Paris came to visit L.A, we would do what is uncommon or impossible to do in Paris: eat plenty of Asian cuisine in Sawtelle, the San Gabriel area or grab some legit Mexican food, visit the UCLA campus, Melrose, go to the beach, have a beer in Venice Beach, cruise the PCH and stop in Malibu, watch the sunset from the heights of the Griffith Park in Hollywood.
Who else deserves some credit and recognition?
I am happy to give them credits: YouTube channels as mentors: -Casey Neistat. His Vlogs on YouTube (2015-2017) gave me the energy to transform my habits and aim higher. -The Futur. This channel helped me build a brand. People: I became friend with the director of the Conservatory of Beverly Hills, Skander Ladjimi, who was starting his business back then and gave me a lot of good tips. Books: Napoleon Hill – Think and Grow Rich Maxwell Maltz: Psycho-Cybernetics Google: Because for every piece of information I was missing I ended up finding an answer.