We had the good fortune of connecting with Erica V. Walton and we’ve shared our conversation below.
Hi Erica V., we’d love to hear more about how you thought about starting your own business?
In 2014, I had the idea of starting a weekly self esteem camp for girls and writing a book about my childhood. I was once a young lady in need of a mentor/advocate. I held off because I was afraid airing family secrets. In the black community sharing your personal business is frowned upon. Then in 2015, after a traumatic childbirth experience I promised myself and God, that if I make it out I’d use my story to help others. I sat down and wrote down everything I wanted to accomplish.
What should our readers know about your business?
Evolving Diva Inc, started with my first book “A Diva Evolving” and an affirmation. When I was seven years old I became a ward of the state in Illinois. My grandmother obtained guardianship. Her way of uplifting me daily was having me say affirmations. My favorite was “hold your head up. You’re a princess and one day you’ll be a queen”. I based my youth camp and an apparel line off that affirmation. Over time that one shirt turned into a full brand for the black family. The annual camps inspired mothers to reach out for help. I went ahead and completed wellness coaching courses to expand. Now, I host discussions, retreats and have written thirteen books. My base is black women ages 32-55. However, anyone can receive something through my company. The most frustrating thing about the process is the lack of support from those that are closest to you. I have learned to keep moving forward and eventually those that you’re intended to reach find you. They find you in the most random ways. It’s all divine order. You have to do it afraid, do it broke, do it tired, just do it.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
It depends on what their mood is during the visit. My idea of fun is sorta unconventional. I love interactive and illusion museums, like the WNDR Museum and Woman~ish. I love the Japanese Garden over in the Jackson Park area during the spring. The cherry blossom trees are beautiful to sit under and meditate. Batter and Berries on the River Walk is great for brunch. Anywhere with bottomless MIMOSAS works too. If I’m totally in charge we’re going to trap yoga and drinking mint green tea at mom and pop spots.
Who else deserves some credit and recognition?
I’d love to shout out my beautiful brown thirteenth children and my phenomenal husband. They inspire and push me daily.
Affirmation deck by Evolvingdivainc Group shot of Evolvingdivainc’s Hawaii Retreat attendees. Upcoming retreat for mothers and daughters. A few books and journals by Evolvingdivainc.