We had the good fortune of connecting with Erin Rouse and we’ve shared our conversation below.
Hi Erin, how do you think about risk?
I am one to jump off a cliff without a bungee cord or parachute, trusting that in following my heart with purpose, I will land safely somewhere. Except, I haven’t landed anywhere; I’ve built wings to fly. And I’m learning there will be no landing, rather, a constant fluidity of creativity and growth, being comfortable with being uncomfortable. Most people reach for stability and certainty in their career, relationships and life. And I have read that we are more afraid of uncertainty than we are of pain, a finding shared in “Deviate: The Science of Seeing Differently”, by Beau Lotto. For me, I focus on mindset and remain open to the flow of opportunities and growth. I work toward my goals and trust that the greater good will provide everything that I need. The messages we send are the messages we receive, or, perception = projection. What does your world look like?
Alright, so let’s move onto what keeps you busy professionally?
We start from a place of service; our product serves women for better quality of life, helping them to feel beautiful, empowered and accomplish more in her day. Our products are high quality in fabrication and design, enhancing a woman’s figure. Our styles are varied and stunning for a woman to make a fashion statement whether on the court/course or out for an elegant dinner. Our designs are fully functional for sports, providing for speed in pace of play, ease of use and fast dressing with built-in bras, matching sets, external ball pockets and thoughtful design details for easy access.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Huntington Gardens, The Broad Museum, LACMA, MOCA, The Getty Center and Villa Museums, Salsa dancing at Warehouse in Marina del Rey, Cuban food and salsa dancing at El Floridita, Ethiopian food in Little Ethiopia, sushi in Japantown, Nobu in Malibu, Mexican food at Los Toros in Chatsworth, Country dancing at Cowboy Palace next door, golf at Heroes golf course, dinner at Wally’s BH, contemporary food in the arts district downtown LA, Indian food at India’s Oven Brentwood, Italian food at Palmeri, Dinner and Jazz at Vibrato, a day at Paradise Cove, a play at Pantages or in Hollywood, Maybe a cruise in Marina del Rey.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I couldn’t have launched Tennis Anywear without my family. Thank you to my parents for supporting me 100%, to my aunt and uncle for investing, and to my dear girlfriends for assisting and rooting me on. I’m thankful for all my MBA professors, who each offered insights for business. Big thank you to Professor Michael Martin; I used every single assignment from class in real life. And I couldn’t have gained the confidence to pursue a business without the 200 books I read in 2 years, ranging from business and social sciences to neuroscience, astrophysics, quantum physics, biographies and everything in-between. I’m thankful for our design team and production partners, for dear Hailang Chan for fully assisting, negotiating pricing and guiding me in finding a production partner, for her dear friendship and support. I’m thankful for my rockstar business development managers; their commitment, knowledge, skills and connections are invaluable. Here is my list of most impactful books, though they were all helpful: Deviate: The Science of Seeing Differently (Beau Lotto), Long Walk to Freedom (Nelson Mandela), Principles (Ray Dalio), Shoe Dog (Phil Knight), The Honeymoon Effect (Bruce H. Lipton), Incognito and The Brain (David Eagleman), The Everything Store (Brad Stone), The Female Brain and The Male Brain (Louann Brizendine M.D.), Elon Musk (Ashlee Vance), The Surrender Experiment (Michael A. Singer), The Physics of God (Goswami and Selbie), The Disappearing Spoon (Sam Kean), Into the Magic Shop (James R. Doty MD), Goodbye, Things (Fumio Sasaki), Mind to Matter (Dawson Church), The Science of Energy (Michael E. Wysession, The Great Courses), The Hidden Messages in Water (Masaru Emoto), Everything Is Figureoutable (Marie Forleo), The Art of Conflict Management: Achieving Solutions for Life, Work, and Beyond (Michael Dues and The Great Courses), Stillness Is the Key (Ryan Holiday), Meditations (Marcus Aurelius), The Science of Energy (Michael E. Wysession, The Great Courses).