We had the good fortune of connecting with Eva Julfayan and we’ve shared our conversation below.
Hi Eva, what was your thought process behind starting your own business?
My thought process came to me naturally, as I was planning on turning my passion project into a business. It was years of studying, researching, taking aromatherapy and formulating courses, when I realized this can be more than my own personal journey and natural wellness lifestyle. I had many ideas about sharing my knowledge and formulations that I had created for myself, to family and friends. The ailment blends and skincare that I created for myself soon became favorites amongst my friends and family. The great feedback and outcome of my products encouraged me to put pen to paper and start thinking about a business name. Then I began to think about how I will create the brand esthetics, labels and packaging, all during the process of creating, formulating my natural wellness and skincare brand seedbloom.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I started exploring the healing properties of mother nature, well, because I was desperate. Desperate to find natural remedies that didn’t come with harmful synthetic ingredients and a list of various side effects. I suffered from constant migraines, nausea, and excruciating menstrual cramps that made it almost impossible to perform my job as a fashion designer. The constant sensitivity to sound and light became pretty debilitating. The only thing that worked was a strong shot from my doctor that would put me in a dark room for three days, riding the rollercoaster of side effects until the migraines stopped. It broke me down at the time. But also sparked my will to find another way. Coming from a Greek/Armenian family, I grew up hearing my grandmother suggest all sorts of interesting “natural remedies”, definitely NOT approved by the FDA (oh, you have a fever, dip your socks into white vinegar and wear them overnight). Surprisingly, most worked. I thought of this during the last 3-days in a dark room roller coaster ride, and well, that was it. My curiosity turned into a now 10+ year journey studying and experimenting with natural healing. While exploring the many homeopathic healing properties of mother nature, I discovered the countless benefits of essential oils, minerals and herbs. I learned that applying oils topically or internally can affect the body on a cellular level, meaning the oil absorbs into cells and can heal more effectively than most prescription medication. So, I started blending and testing until I got results. I still remember the pure excitement I felt after one of my blends eased my throbbing headache. The blending and testing continued for pms pain, chronic neck and back pain etc until I experienced real results on myself. My friends, family and coworkers started requesting samples after hearing about my results, so I started making all sorts of blends for them. Their positive experience and realizing how expensive these oils were getting turned my passion/hobby into SeedBloom! And just like that, my house quickly turned into a wellness lab. My friends were delighted to test new blends and helped bring the vision of my brand to life. It’s been the most challenging and wonderful experience, healing with such powerful oils. I’m thrilled to share my passion and love for natural healing with all of you! My mission is to change and improve lives one blend at a time.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
It would depend on the friend and what they enjoy the most, however if I were to choose I would take them to the beach, hiking, visit plenty of restaurants for brunch and dinner. The beaches would be Malibu, Venice (near the canal and shops/restaurants, Laguna/Newport beach, and even San Diego area from downtown to the beach. I would also take them to rooftop restaurants to dine and grab a drink, with city and beach views. Plenty of shopping, the Grove, Americana, Beverly Center, 3rd Street Promanade, Melrose, Fairfax small boutiques. Who else deserves some credit and recognition?
I would like to shoutout to my family and friends for always supporting me and pushing me to take risks and follow my wild dreams. It wouldn’t be possible without all their help and involvement in the process of picking out company names , product names to testing my products.
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