We had the good fortune of connecting with Evie Smith Hatmaker and we’ve shared our conversation below.

Hi Evie, we’d love to hear about how you approach risk and risk-taking
I have an ever-evolving relationship with the risk. In my life outside of work, I am pretty risk-averse. I’m afraid of heights, I get intimidated by authority figures and I really dislike conflict. At work and in my career I have classicly run on pure instinct. I have a really good gut and learned to just listen to it and not ask too many questions. I would say as my business has matured and scaled it’s harder to take risks in the same way I used to. I miss being able to move fast and not have to explain my thought process or gut feelings. Risk is good and takes you to unknown places. It makes life exciting!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Rebellious specializes in cultural competency. We love working with underrepresented founders and industry disruptors. What sets us apart is our diversity as an agency and how we show up for our clients. We are not your standard PR agency.

I worked at agencies for close to 10 years and really could not see myself going in-house. I was pretty uninspired by standard agency culture and also felt like I was hungry to build something. It’s been A JOURNEY for sure! Running and growing a business through COVID has been something entirely uncharted. Work culture in general is changing rapidly. We’ve always been in service of our staff but it has been really interesting to see how the bigger cultural phenomena of the great recession have played out in an agency like ours.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I really like the Silverlake / Echo Park area with a little DTLA sprinkled in. For me a perfect trip would be:

Coffee at Intelegencia or Bloom and Plume
Breakfast at Sqirl
Shopping at Noo Works
Lunch at Grand Central Market
Drinks on the rooftop of the Standard
Dinner at Sugarfish

Who else deserves some credit and recognition?
I really want to give props to my generation of women business leaders. When I was coming up in my career it was still very competitive and toxic for women at work. We were all competing for that one chair at the table. And although we had to do a lot of “paying our dues” I think we were better to the generation of women after us and as leaders in our own businesses we have set a better culture. There is so much power in collaboration. I meet so many amazing female founders and leaders and I think we are establishing a culture of inspiration (not aspiration) and support.

I have also had the privilege of being mentored by some amazing humans over my career: Margaret Glover-Campbell, Martin Moll and Su Embree. These are the kind of people you can call crying and get great advice from.

And of course my team at Rebellious. Rachel Johnston, our newly minted agency president has been by my side for almost four years and we could not do it without her.

Website: www.rebelliouspr.com

Instagram: @rebellious.pr

Image Credits
Photos by Jack Agopian

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