We had the good fortune of connecting with frogi and we’ve shared our conversation below.
Hi frogi, what led you to pursuing a creative path professionally?
I have always been a creative person, and I’ve always said if I wasn’t in music, I would still be making music. But having a career in the art form I love has definitely impacted my relationship with it. I wasn’t aware of how my relationship with music woudl change when I started out in a band in LA 9 years ago. I just did it because I really loved it, and there was nothing else that felt as unquestionably right. I’ve learned that having a creative career means that work and play intertwine, and sometimes it just feels like work and not play anymore, and that’s okay. I’ve learned to refresh my mind and take up other creative hobbies to avoid burn out. I have always made the choice to come back to music, and I have just trusted that that has been the right choice. I trust it mostly because there’s nothing in this world I love more. Maybe someday that will change, but for now, I’m happy with it.
Alright, so let’s move onto what keeps you busy professionally?
I’m an artist, producer, and songwriter. I’m really proud of the fact that I’m a female and I produce myself. There aren’t a lot of female producers out there and I’m also really passionate about sharing production tips with other women trying to learn. I really don’t think it’s a competition, there’s plenty of room at the table!
The music industry is not easy. I’ve spent over 10 years working on my craft and growing as an artist, and I’m not even close to stopping. I learned a lot about what it means to listen to my own voice, opinion, and values. I’ve collaborated with a lot of people over the years and I’ve learned a lot from it. The main thing I’ve come to realize is that no matter how successful or accomplished someone is, your own voice and truth matter the most. If something doesn’t sit right, there’s absolutely no reason to do it. Especially because you are the one that will make your career, no one else. I’ve also learned a lot about the balance between self reliance and community. It’s really easy to lean too hard on one and forget the other. Independence and self assurance are so important, but humility and accountability are equally as important.
I love what I do. I am really happy with how my career is taking shape, and I’m really looking forward to growing and expanding. I wear a lot of hats as a creative, and I’ve got other projects and artists I’m producing that I can’t wait to share, too.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Ooh this is fun. I actually have a friend from my hometown (Suburbs of Chicago) coming tomorrow so this couldn’t be more fitting.
During the day I would take a picnic to El Matador Beach in Malibu. It’s my absolute favorite beach in LA. It’s not as secret as it used to be but it’s still an amazing spot. I would go to The Huntington Library and stop for a donut afterward at Donut Friend.
I also love the Culver City stairs at sunset, and then dinner at Margot after would be nice. I love The Last Bookstore downtown. It’s one of my favorite spots. And we could go shopping on Melrose on Sunday for the flea market. Also I’m vegan, so a lot of my favorite restaurants have all vegan menus, but I would want to go to Crossroads. There’s so much to do here. I love this city.
At night I would want to go to one of my favorite bars, Good Times at Davey Waynes. Going out in Hollywood and the east side is my favorite. No Vacancy is a fun bar, too. Then of course I would want to see a show – either a small intimate Sofar Sounds Show, a Hollywood Bowl Show, or a dirtier, grimier EchoPlex show. It’s been a while since I’ve been to a show because of COVID, but I used to go all the time. LA is such a great place to live if you’re a musician. There’s always a show to see.
Who else deserves some credit and recognition?
My frogi friends: Kaitlin, Dora, Jessica, Stella, Chelsea and Grace. And my love, David.