We had the good fortune of connecting with Giovanna Alexsandra and we’ve shared our conversation below.

Hi Giovanna, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I was a dancer when I was young and attended a lot of camps and competitions, many of which were outside. I had seen from my mom who would always cover herself up to protect her skin from the harmful rays from the sun. She has a very light complexion and also had a cancer scare (which she beat and is now in remission), so seeing everything she had to deal with taught me a lot about staying protected from the sun and made me fall in love with the beauty side of things.

As I grew up, I was very aware of how the sun could permanently damage the skin, and didn’t want to be tanning out in the sun (even though I had a darker complexion than my mom’s), so I started looking into ways I could tan without being outside. Spray tanning was the solution, but not all spray tanning is the same. Many still use harmful chemicals that can be damaging to the skin, but the solutions I use are sulphate and paraben free, and so do not cause any damage to the skin.

My friends, and their friends soon wanted this non-toxic spray tanning, which gave them an even, healthy, sun-kissed glow, without needing to be out in the sun. This is really what helped kickstart my mobile tanning business: Sunless Glow 2 Go. I then expanded into having girls on my team and helping them make an extra income. As I have grown over the years I added different beauty services to my business and will be opening my beauty bar this fall of 2021 called: Sunless Glow Beauty Bar

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’ve been growing my mobile tanning business (Sunless Glow 2 Go), for much of the last ten years, with many of my clients being repeat customers. Given that Los Angeles (and it’s surrounding cities) have a lot of high-profile and celebrities living here, with many working in the entertainment industry, it’s been quite an experiencing meeting and spraying many of these people and building my team.

It’s given me a greater insight into this industry, and helped me better understand as to how to offer exactly what such people within want: Faster drying tans, quick access to tans, and more recently, accessories that help compliment their tans.

This led me to offer rapid-drying tans, so clients can be sprayed that day and be able to be ready for a red-carpet or event within only a couple of hours. I also began to expand with an additional staff spraying so we could reach more clients who may be in opposite directions at the same time.
One of the things I most enjoyed was developing my own self tanner and mitt that can be applied if you are not able to get tanned. The self application is easy and will achieve a perfect tan for all skin types.(Rich tanning Mousse) I also created a shimmer brush that many of my clients would go on and use to add a golden shimmer to their chest, shoulders, and arms, for when they were at an event, on tv, or just wanted to be seen and stand out.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
With many of my clients in the Malibu area, I soon became a fan of Nobu, and many of their local sushi spots. I also like to hike and walk with my dogs on a few canyons, like Runyon and Will Rogers.
Santa Monica has a lot of really nice beach-type bars and restaurants that I like to visit and hang out with friends, especially after spending time around the beach.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My friends and family have been my biggest supporters over the years. They’ve helped encourage me, provide valuable feedback (on their tans and other beauty services where they see my strengths within my business), and were always spreading good word about my business, which helped gain new clients.

I am also a fan of many business-based self-help books and podcasts. Reading and listening to others who have succeeded with their work, as well as their struggles and downfalls, provided valuable insight into the lesser known areas of business, which has helped me understand more and make better decisions on the moves I make.

Website: www.sunlessglow2go.com
www.richtanningmousse.com
www.sunlessglowbeautybar.com

Instagram: www.instagram.com/sunlessglow2go

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