We had the good fortune of connecting with Hayley Antonian and we’ve shared our conversation below.
Hi Hayley, what was your thought process behind starting your own business?
The thought process behind starting my own business was one of shaping my own destiny and doing so with people and partners I admire and respect – Steven Wilson, Ron Hofmann and Brian Lee. I wanted to be able to create something from the bottom up – to work with clients I was passionate about, to employ a staff I was proud of, to build community and culture, and to come to work every day excited and eager to work, learn and grow. I also wanted to be able to effect change quickly, avoiding unnecessary red tape. If someone had a team building idea, an out-of-the-box client activation, new software, new division, an intriguing recruit, etc. – I wanted the founders to be able to act on it immediately. I also wanted to get back to my PR “roots” – building brands and being hands on with all aspects of the business – from pitching to strategy. It’s been three years and I am excited to see what the future holds for Scenario.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We are a communications agency of highly experienced practitioners across all skill sets including media relations, event marketing and influencer marketing. We serve a wide range of clients including entertainment, fashion, hospitality, wellness/beauty and tech among others. We are agile, strategic, responsive and results driven – not burdened by layers of corporate infrastructure, overhead and protocol. Of course there are always bumps along the way, but that has motivated us to continue to do and be better – in all areas – client management, media relations and employee relations. We are a start-up with a renewed energy and innovative approach – excited and eager to grow our business. We also place a strong importance on community, culture, and family. As a mother of three young children – ages 8, 5 and 2, that was very important to me when starting Scenario. To provide the flexibility and encouragement that it is possible to have both worlds coexist successfully – family life and professional career.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Los Angeles is such a vibrant city with so many unique and different neighborhoods – each with their own charm and vibe. I would try to diversify the trip and focus on different areas of the city. I would first start at the beach and go to Malibu. One of my local favorites is the Reel Inn for fresh seafood, or if you are looking for something more upscale – Mastro’s Ocean Club for fine dining. The pier has become a new spot for strolling the boardwalk or grabbing food to go at The Farm. For Oysters, check out Broad Street Oyster Company in the Country Mart – great shopping, too. I would then head to downtown LA to visit all of the shops and restaurants in the Arts District – The Girl and The Goat is a new favorite. I have been following @losangelesbucketlist on instagram to find out “must see and do” events in LA, and they have some exciting attractions and classes as well as pop up events. Beverly Hills is also a great stop for shopping/sightseeing and eating at Avra is always on my list, an authentic Greek restaurant with amazing food! I live in Sherman Oaks, so coming to the Valley is definitely worth the ride. Studio City has some unique shops – Topdrawer for paper products or Wildflora for gifts and florals. Bluestone Lane has the best Avocado Toast options and coffee, and Teru Sushi is one of my favorites for sushi rolls.
Who else deserves some credit and recognition?
Michele Angeloni, Founder, Azione PR is a friend and former colleague. She founded her own successful PR firm 10 years ago, and had already been through everything we were going through as a start up at Scenario. She was instrumental and generous with her knowledge – sharing key learnings, successes and also pitfalls to avoid. She was our cheerleader, and an example of another strong female leader (and mom!) that I admire.
Instagram: @ourscenario @hayl78
Linkedin: Hayley Scheck Antonian