We had the good fortune of connecting with Heidi Rojas and we’ve shared our conversation below.

Hi Heidi, what was your thought process behind starting your own business?
I’m one of those mushy believers in music having the power to totally heal people. I have experienced so much growth and have made so many incredible friendships writing songs, listening and dancing to music, and building my business around that love. I want to help other artists access that creativity in themselves too. So I built a business as a songwriting and vocal coach! I help artists around the world write, fine tune, perform, and record their own songs. Sort of like a song Dr. or a music therapist. I also develop artists with my amazing partner and dear friend Lauren Christy. We call ourselves the dream enablers. Just two moms helping artists navigate a heavily male dominated industry with songs artists can be super proud of.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I moved to Los Angeles from Nashville, TN 11 years ago only knowing two people in the entire city. It was super scary, but I knew it was the next step in my music career. I started writing songs with other great writers, had a few artists record some of the songs we wrote together, and built my creative community. From there I fell in love with writing songs with other artists, started a family and decided to start a business of my own. My goal was to be a mentor and a resource to young artists, to help them find their creative voice. Basically I offer all the creative insight I wish I would have had growing up in Chicago, IL in the 90s with no internet. I meet with people all over the world over Zoom, pull from their past life experiences or whatever they’re going through, and help them write songs that will hopefully connect with a lot of people. I’ve learned so much about myself, about others, and about how beautiful and brave it is to be vulnerable through songwriting.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting LA I’d take them to all my favorite restaurants! We’d basically food hop their entire trip, throw a few hikes in between to relieve the guilt of overeating, and check out Disneyland with the kids so they have fun too. We’d definitely have a nice long beach day in Malibu too! A bit of shopping, some wine nights and movies at home, and a lot of catching up!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have to credit my amazing parents, they came from Guatemala and Cuba when they were young in search of greater opportunities, sacrificing so much for me and my brother along the way. They taught me I could do anything and always supported me in my passion for singing, songwriting, dance, and acting. I’m so grateful to them for everything they’ve done for me.

Website: www.heidirojas.com

Instagram: heidirojasmusic

Twitter: heidirojasmusic

Facebook: heidirojasmusic

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