We had the good fortune of connecting with Helen Ashikian and we’ve shared our conversation below.

Hi Helen, have there been any changes in how you think about work-life balance?
When you own your own business there is no “work/life balance”. Especially when you own the business with your husband. I am also a mother of three; two girls and a baby boy. So, for now, my focus is to raise my kids, maintain a happy marriage, and grow my business. Each area requires a little more or a little less depending on the moment. Being able to navigate in and out of priorities and situations is how I think of balance. If my kids are sick, or my daughter has a project for school, or I sense they need some TLC, I will shift my focus more to them. If it’s a peak season or we are gearing up to launch a new collection, I might have a few late nights of work after the kids go to sleep. Being adaptive is key!

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I graduated from USC with a major in Communications and a minor in Advertising. After two years of working at an interior design studio, running their Marketing and Advertising, I decided to venture into the jewelry world with my husband. He is the third generation in the jewelry manufacturing industry. However, due to the recession and the spike in gold costs the market was dead. We had to quickly shift our business model to be able to stay afloat by manufacturing costume jewelry. Competing with China prices, we began to build an extensive clientele and continued producing for some amazing brands. In 2018, eight years after running production for other brands, I decided to launch BABY GOLD. Named after a nickname given to my oldest daughter by a client, the brand took off. Our success has been phenomenal, and we are beyond humbled and overjoyed with its success. 

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m a huge foodie. My husband and I love to cook and eat out and we love wine! Our go-to spot for sushi is ASANEBO. The food is amazing, and the owners and staff are phenomenal people. We always have a great time there. We also love Bestia, Avra, Houstons, Madeo, and anywhere at the beach. Malibu is a must; we love taking the kids and having lunch there. Something about the beach makes everything better. I’m not big on sightseeing, so don’t ask me for a tour of Hollywood. But I’d love to have a drink and a soufflé at POLO Lounge or Sunset Tower. Chateau Marmont is also a must. We also love Delilah. Pre-pandemic it was a great spot for a Sunday night. Basically, if I were showing anyone a good time we would eat and drink our way through the city!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Having three kids and running a successful company isn’t a walk in the park and it definitely wouldn’t happen without the amazing people in my life. Above all, my husband. For being supportive, understanding, patient, and never stopping. I don’t know anyone more dedicated and hardworking! After a 10-hour workday, he will come home in time to see the kids before bed, and after dinner will be at his desk working on the next thing. Alongside my husband, NOTHING I have achieved would be possible without my mom. She selflessly raised her 3 kids as a stay at home mom, and now has dedicated all her time to her grandkids. My mom has poured her heart, soul, and time into my kids every step of the way. Especially during this pandemic and remote learning, it would be impossible to do it without her. I’m beyond indebted to her and am so amazed by her willingness and love to be present in our lives. Thank you, MAMA! I am also grateful to have a big family, amazing parents, in-laws, siblings, and friends who are always there to support us on our journey!

Website: https://www.babygold.com/
Instagram: https://www.instagram.com/shopbabygold/
Facebook: https://www.facebook.com/BabyGoldLA/

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.