We had the good fortune of connecting with Hope Leigh and we’ve shared our conversation below.
Hi Hope, what is the most important factor behind your success?
For me, being able to be selective about the clients we take on is obviously a blessing – but it also helps with our success. We work with brands that we believe in, that we are excited by, and that shows through in our work. We found over time that brands we weren’t excited about were harder to create for, harder to sell, and we felt ourselves wanting to procrastinate. Strategizing, capturing for and marketing brands we love is makes us more successful and more joyful to work with.
What should our readers know about your business?
Owning a social media and branding agency was never something I Imagined getting into. I was always an artist first, and a traditional career path seemed foreign. Turns out marketing is a lot of story telling, creating, capture, and fun and not quite the stifling path I imagined it to be. This particular field has services that are seemingly becoming more sought after each season as brands realize there is a method to the madness, the algorithms are constantly shifting, and it’s become a forward facing platform that you can no longer toss aside to an incoming intern. It’s intentional, calculated, creative, and a place for conversations to begin. What makes us unique, is the range of verticals and companies/personalities we’ve worked with. It keeps us nimble and on the forefront of the always shifting landscape of social media. We are dependable, work incredibly fast and are good communicators which I’ve found is key to any contracted relationship. Honestly, it seems obvious but hard work and consistency bread a reputation for myself and my company that has made continued growth and stability pretty easy. Remaining self aware and hiring where I feel weak or overwhelmed has felt key to my success ( and my own sanity).
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a sucker for weekend road trips. My go to spots ( pre-covid) in LA were hikes in Malibu ( the top of the world) with a snack spot at Blue Oyster for Lobster Rolls. Sails around the Marina. To go dishes from Sugar Fish and Mendocino Farms. Coming mid city, Margaritas and deep dish tacos from Chicas Culver City on their beer garden patio. Walks around Echo Park lake, sips from Blue Bottle Coffee, and dinners at Sage Vegan Bistro or Ostrich Farm. Hotel hopping in downtown, the Hoxton, the Ace, Soho House Warehouse. Weekend trips to San Diego, Palm Springs ( Always staying at Sparrows Lodge), Joshua tree ( With a pit stop at Pappy and Harriets), Los Alamos, and Santa Barbara. The Los Angeles Forest and the Wilson Observatory ( beat the Griffith crowds) are always a win.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love to shout out my dear friend Audrey Buchanan. Friendship with @audrey_buchanan is like a deep study into the anthropology of human connection. It’s never surface level. No idea, no moment, no conversation sits on the surface. We have worked together, or parallel through a variety of projects over the last 9 years and she is a confidant I seek often for support, encouragement, advice, and creative inspiration. Her work with Summit, NPR, and Nat Geo have led to a domino effect of introductions for me within those organizations and others that have led me down bountiful paths which I am forever grateful for.