We had the good fortune of connecting with Ian Gotler and we’ve shared our conversation below.
Hi Ian, any advice for those thinking about whether to keep going or to give up?
This is one of the most important questions facing our industry today. COVID-19 has been brutal for almost everyone working in special events and some businesses are in danger of losing everything. The uncertainty of the world around us has destabilized an dependably evergreen model in a way we’ve never seen. It’s incredibly stressful and promises to test the resolve of even the most confident entrepreneur. That said, it’s more important than ever to stay optimistic. This too shall pass! There’s no one-size-fits-all solution so try your best to pivot whenever possible and adapt to the new normal. For us, that means doubling down on clear and honest communication with our existing clients. We have to admit that we’re building the plane and flying it at the same time, infusing optimism whenever possible and offering generous service transfer policies. For clients who would like to keep their 2020 event dates, we’re helping them balance inspiration alongside the important state / county health guidelines. We’re confident that we’ll get through this and come out the other side even stronger.
Alright, so let’s move onto what keeps you busy professionally?
RedShoe is a DJ collective that specializes in creating unique, memorable, and collaboratively-crafted soundtracks for public and private events. We’re known for our ability to get people on the dance floor, and keep them there, without resorting to cheesy DJ tactics or overplayed songs. We also supply top-of-the-line equipment so that the sound of the music is as impressive as the way it is mixed. Customer satisfaction is paramount and we’re constantly pushing ourselves to find new ways to give our clientele the best experience possible. There’s no better feeling than getting a group of people dancing. Giving them a chance to forget about their troubles for a bit and just belt out the chorus to their favorite song all starts with attention to detail, good communication and passion. That’s what sets us apart – the combination of professionalism (which includes a willingness to collaborate with our clients) and superior technical skill. You never know how a friendship will alter when business enters the equation. It feels like my business partner and I got lucky on that front. We have complementary skill sets and find resolution relatively easily. Any challenges that have presented themselves along the way have always galvanized us as friends and co-founders. Rather than drive a wedge in the relationship, we use setbacks as a chance to grow both personally and professionally.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is a tough one. Southern California really does have everything. Here’s a few musts, some of which only exist in a post COVID-19 reality • Dodger game • Couple nights in Joshua Tree • Couple nights in Big Sur • Matinee at The Vista • Dinner at Bestia • Hike in Griffith Park
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are two important groups to recognize. First off, we have to thank our DJs. They’ve been patient and understanding from the moment things took a turn in March, weathering the storm of financial and emotional stress. It has been unrelenting and it’s easy to lose morale. That said, they’ve stuck by us every step of the way. We’re a family and families take care of each other when things get hard. We wouldn’t be where we are today without them and we’re grateful to have them on our team. Secondly, a huge thank you to all of the wives, significant others, friends, and family members who keep us going. This has been a challenging time for them as well and their strength has meant the world to us.