We had the good fortune of connecting with Isaac Mashman and we’ve shared our conversation below.
Hi Isaac, we’d love to hear about how you approach risk and risk-taking
Taking risks has been fundamental in the growth I’ve had over the last several years both in my personal life and in my business ventures. Without them, I think my growth would’ve been stunted. From taking one way flights to France and the only way I was getting home was if I closed a client, to staying in California without a secure place to live, these times helped shape me into who I am today. What some would label as immature, or as outright idiotic, I view as opportunities to increase faith in myself, develop skills, and experience things nobody in my life ever chose to. Putting yourself in situations where it’s all or nothing causes an instinctual response of survival to arise. Learning to thrive in risk and in uncomfortable circumstances allows you to control your reactions in the future. When a problem arises and others stress, you come up with solutions. It boils down to trust in self, and self-control.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I went through over half a dozen different business ventures and passions before I ended up in my current field. From dabbling in drop-shipping, to launching a clothing line, and even pursuing a record label, I spent the first several years of my business career having experiences. I made mistakes and I ultimately learned what I did and did not wanna do. Not so much from a place of enjoyment, but also from a place of potential. Certain things weren’t as beneficial and some others would’ve taken a decade to make any significant amount of money.
After becoming the go-to person in my friend group for branding and personal branding, I started to realize that I had a skill set that I unknowingly developed over the previous years. After helping others successfully brand and market themselves, the opportunity that was in front of my eyes began to manifet.
On April 17, 2020, I launched my public relations firm Mashman Ventures, and over the past year it has been one unbelievable ride of discovery, reflection, and yes struggle. When you first get into a business, the majority of people want to tell you about the benefits. and the highlights, and all of the phenomenal reasons why you would want to leave the world of an employee and enter the world of a business owner. I’m here to tell you that although they are great, there comes a price. Be aware of that moving forward.
I and my firm specialize in personal branding. Whereas most traditional public relations firms specialize in corporations, we specialize in individuals.
In light of the age of influencers, it seems as if everybody wants to become a celebrity. The next Kim Kardashian or Dwayne “The Rock” Johnson. We have done work with entrepreneurs, models, podcasters, and even actresses and dozens of clients later, can say that there is a science to building an unrivaled personal brand. There are a ton of pay to win plays out there currently, from paying your way into Forbes, to botting your account with fake followers, and it can be remarkably easy to fall for the trap of quick satisfaction.
We depsise these practices, and instead offer organic strategies that will not only create a strong foundation today but will also lead to a skyscraper of a personal brand tomorrow.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Los Angeles is one of those cities where there is so much to do and it’s quite literally a melting pot of different cultures, people, and opportunities. Out of everywhere I’ve been, Melrose and Fairfax has to be the most impactful. I can’t quite say why, but the first time my friends took me there I fell in love. From the quaint shops that offer secondhand goods, to the luxury brands, it’s awesome to be able to walk down and see something new every time you’re there.
Who else deserves some credit and recognition?
It would be unfair to mention one person or thing in this shoutout and not mention the rest. The reason I say that is not out of a place of equality, but rather there have been countless, and I mean countless books, ideologies, mentors, people, and things that deserve credit in my story. I’d have to mention them all to mention one specifically.
I will say, virtual mentors, have been instrumental in my success. There’s a quote that says the wise man learns from the mistakes of others, and that is the point of having a mentor. Although none of my mentors have been in person over an extended amount of time, let’s say a year or more, through study I’ve been able to feel as if I was in their closest embrace.
From my ability to sell, to market, to my ability to think in abundance, if I had nobody to learn from, I would be decades behind and continuing to make rookie mistakes.
Other: Company Site: https://mashmanventures.com